Research and Markets (http://www.researchandmarkets.com/research/v42f9s/the_uk_small) has announced the addition of the "The UK Small Domestic Appliances Market to 2016" report to their offering.
This report provides an in-depth examination of the UK retail market for small domestic appliances covering market data, key retail players and consumer behavior.
Part of a detailed home retail research programme, this report provides comprehensive insight into what consumers are buying across the small domestic appliances category, what they're spending, where they're shopping and why. The report also reviews leading players in the market and assesses their future prospects. Strategic analysis helps you to understand what actions your business needs to take in the market to win over the next five years.
Key Highlights
THE MARKET
The more austere environment has benefitted some small domestic appliance sub-categories. With consumers spending a greater amount of time both dining and socializing at home, the look and feel of the home environment has become more important. Entertaining guests has created a 'house proud' attitude among consumers which has been a boon to sales of cleaning appliances. The austere consumer has also cut back on using laundry services in a bid to tighten household costs. In turn consumers are seeking good quality irons as they do more laundry at home.
THE CONSUMER
As intensively used items, there is a strong replacement cycle in small domestic appliances with, for example, 12% of households buying irons each year. This has been further stimulated by an injection of fashionability into the design of products along with innovative new functions and features aimed at making household chores easier. Both of these things have helped prevent purchasing motivative from being too focused on price during a time of economic gloom.
THE RETAILERS
While Argos and Curries account for a just under a third of the small domestic appliances market, the sector is highly competitive, particularly around entry and mid-market level. There is a strong brand affinity in some categories such as vacuum cleaners with consumers replacing broken and outdated models with quality brands such as Dyson. Such brands are given prominent positioning in retailers' stores and on their websites in order to appeal to the growing demand for durable and quality appliances.
Companies Mentioned:
Amazon
Argos
Asda
Comet
Curries
Dixons
Dyson
House of Fraser
John Lewis
Littlewoods
Sainsbury's
Tesco
For more information visit http://www.researchandmarkets.com/research/v42f9s/the_uk_small
About Research and Markets
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Sector: Consumer and Personal, Household
