BrandID Offers Unprecedented Insight for Brands on YouTube
ZEFR, the leading SaaS platform for brand and content management on YouTube, today announced that P&G's COVERGIRL® and Pantene® will be the first partners in the pilot program for BrandID, its newest SaaS product. ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
ZEFR BrandID helps brands identify their most valuable fans, provides visibility into how fans are responding and contributing to their brand presence on YouTube, and delivers actionable insights on how to reach, engage, and leverage fans to maximize brand exposure and impact. With BrandID, brands can amplify their brand with their most loyal fans. It also provides data on entire industry verticals so that brands can see everything happening on YouTube in their category, including their competitors.
Most brands on YouTube have insights only into their officially uploaded, paid assets, but with BrandID, brands can discover the universe of fan-uploaded earned assets, which often outnumber official content by 10:1. BrandID is powered by ZEFR's unique content identification technology, Inception™, which is used by the biggest movie studios, music labels and sports companies worldwide.
"ZEFR has invested years in building and refining the technology to identify fan activity on YouTube. We applied our technology to help many content owners manage their fans on YouTube, and now with BrandID we are leveraging that expertise to enable brands to gain visibility and insight into their official and fan-generated presence on YouTube," said Zach James, co-founder, ZEFR. "We're excited to launch the pilot of the product with partners COVERGIRL and Pantene, two of the biggest brands in the world, both with a strong YouTube footprint."
BrandID will offer real-time measurement of a brand's success on YouTube in three ways:
- Brand – See a complete and holistic picture of both official and fan-generated content engagement. Measure the true ROI of paid assets with metrics that show how advertisements, celebrity endorsements and promotions spread across a brand's biggest fans. In addition, keep track of everything that is happening around a brand through ZEFR BrandID's real-time Brand Alerts service, which gives brands a team of YouTube Gurus who can produce ad-hoc reports, feed insightful information and help marketers make better decisions on the largest video platform in the world.
- Fans – Amplify a brand through its most loyal fans. Discover, message and partner with a brand's most loyal fans. Find out who is talking about the brand, the type of content they produce and what type of impact can be expected when amplifying their voice. See what other types of videos viewers of a brand's content are watching and plan creative around secondary verticals related with the brand.
- Competition – Brands go head-to-head with their biggest competitors and compare YouTube activity. Track the number of videos uploaded about a competitor's brand daily, how the audiences overlap and even discover a competitor's most valuable influencer on YouTube, who they might not be aware without ZEFR BrandID.
"We're excited to be one of the first brands to partner with ZEFR and utilize its BrandID product," said Kevin Hochman, COVERGIRL marketing director. "We know we're in good hands with ZEFR's excellent track record providing world-class client services for the largest content partners in the world."
"Pantene is committed to its fans, and we look forward to working with ZEFR's BrandID to get the full picture of how our fans are behaving in the YouTube ecosystem, and using that data to even better engage those superfans through enhanced rewards and deeper partnerships," said Kevin Crociata, P&G hair care marketing director.
Brands will be able request more information about ZEFR BrandID by contacting ZEFR at http://www.zefr.com/brandid
About ZEFR
ZEFR is the leading SaaS platform for brand and content management on YouTube. ZEFR provides technology solutions for the biggest content owners and brands on YouTube connecting fans and franchises for the good of all. ZEFR started as a Rights Management and Monetization platform and has since bolstered its offerings to include Channel Management and Tune-in, and most recently BrandID. As the dominant solution for content owners across Music, Movies, TV, and Sports, ZEFR has established itself as the one-stop shop for the Enterprise. Clients include Warner Bros., Saturday Night Live, Sony Music, NASCAR, Universal Pictures, and more. For more information, please visit www.zefr.com.
About P&G
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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Brew Media Relations
Dena Cook, 310-600-7160
dena@brewpr.com
