BURBANK (dpa-AFX) - Entertainment giant Walt Disney Co. (DIS) Friday said the Walt Disney Company in Shanghai and Shanghai Media Group or SMG would expand their strategic relationship to include television content development, movie co-production, content distribution, and co-operation on marketing.
The series of projects is another significant step by both organizations to develop a vibrant creative content industry and connect with audiences in China and globally.
Disney is in discussion with Toonmax to produce a kids' animation series that centers on one of China's most popular cultural icons.
SMG and Disney plan to work closely on a number of marketing initiatives, expanding on their previous collaborations in television and film.
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