According to the latest market study released by Technavio, the professional development market in Europeis expected to grow at a CAGR of more than 4% during the forecast period.
This research report titled 'Professional Development Market in Europe 2016-2020' provides an in-depth analysis of the market in terms of revenue and emerging market trends. To calculate the market size, the report considers the revenue generated from the sales of products and services that cater to educators in the professional development market in Europe.
Apart from face-to-face workshops, training sessions, and seminars in educational institutions, there has been an emergence of web-based professional development courses. These courses help teachers educate themselves at their own pace and provide more engaging content to improve retention rates. On the basis of geographical segmentation, countries in Central and Eastern Europe such as Poland, Bulgaria, and Slovenia, have noted a high adoption rate of professional development courses. This is because emphasis on the establishment of professional development plans by institutions has increased.
Jhansi Mary, a lead analyst at Technavio, specializing in K12 and higher education, says, "Many professional development courses workshops are now offered virtually. In this method, teachers can register online and avail courses through synchronous and asynchronous sessions. Apart from online advanced degrees, participants can benefit from these courses by gaining insights on the new trends in teaching methods as well as new methods of learning."
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Based on application, the report categorizes the professional development market in Europe into the following segments:
- Higher education
Professional development market in Europe by end-users 2015 (% share)
Professional development market in Europe in K-12 segment
The professional development market in Europe in K-12 segment should grow at a consistent pace during the forecast period. Over the years, traditional K-12 education has primarily focused on rote memorization of information, individual learning, and improvement in learning measured by grades attained. With the evolution in teaching methods, educators are increasingly looking into teaching techniques that are more engaging, involve student engagement and collaboration, and employ multi-media and graphic content.
K-12 educators who teach science, technology, engineering, and mathematics (STEM) subjects are focusing on professional development for acquiring deeper subject knowledge. There is an increase in awareness about new trends, technologies and teaching methods such as inquiry-based and experiential learning. Apart from digitalization of classrooms, teachers are also undertaking professional development courses to introduce interdisciplinary techniques in STEM education. Apart from STEM education, teachers are also enrolling in English language learning professional development courses to help immigrant students grasp English as a second language.
Professional development market in Europe in higher education segment
With an increase in the skill gap in Europe, employers are increasingly emphasizing on the need for improvement in critical thinking, communication, teamwork, collaboration, and problem-solving skills of students. This not only provides students with the usual degree but also makes them employment-ready. Educators who earlier gained professional skills through workshops, seminars, and printed courses are now utilizing online platforms to enhance their skills and teaching methods.
Educators take video tutorials on various subjects, taught in higher education, on Lynda.com. Approximately 42% of colleges and universities in Europe have subscribed to the site. One of the institutions was Virginia Tech University that supplemented its traditional curricula with video training for both educators and students and improved their professional growth.
Professional development market in Europe in pre-K segment
The professional development market in the pre-K education segment will grow at a steady pace during the forecast period. This segment of education requires teachers to be qualified in the field of early childcare as it is a crucial stage that plays a significant role in the growth and development of the child. Apart from federal programs that aim at improving skill sets and efficiency of teachers, there are other programs that teachers voluntarily enroll in to strengthen their teaching skills.
"Due to the adoption of new standards, technologies, and pedagogical techniques, teachers are finding it essential to enroll into professional development courses for improving their knowledge base and classroom management and instructional skills. Pre-K professional development courses focus on training teachers on how to improve elementary mathematics, and language and literacy skills of students," says Jhansi.
The top vendors highlighted by Technavio's research analysts in this report are:
- Discovery Education
- McGraw-Hill Education
- Pearson Education
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