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EQS-News: Tianyi (Summi) Holdings Limited: Tianyi (Summi) Launches Internet+Internet of Things Business Model

Dow Jones received a payment from EQS/DGAP to publish this press release.

EQS-News / 25/05/2017 / 21:12 UTC+8 
 
Date: 25 May 2017 Total 2 pages 
To: Business/ Investment/ China Page Editor 
 
*Tianyi (Summi) Launches Internet+Internet of Things Business Model 
CCTV Chose Tianyi (Summi) As A Subject For Promoting Safe Products* 
 
Hong Kong-listed orange juice producer Tianyi (Summi) Holdings Limited 
("Tianyi (Summi)" or the "Company", stock code: 0756) today announced its 
plan to launch Summi fresh orange juice smart vending machines in various 
cities in China. These smart vending machines apply Internet of Things 
("IoT") technology for operation and inventory and restocking management. 
Big data can be collected through these smart vending machines and be used 
to enhance the Company's market development efficiency and cost 
effectiveness of selling activities. Tianyi (Summi) aims to install 20,000 
smart vending machines in China in the next three to five years, through 
self-operation or cooperation, as the key innovative sales channels for its 
fresh orange juice. 
 
Apart from the announcement of the geographical coverage of its smart 
vending machines, Tianyi (Summi) today also entered into strategic 
cooperative agreements with three independent third parties, namely Siteduo 
Cultural Communication Company Limited, Shanxi Fuying Product Trading 
Company Limited and Fuwa Maoyi Company Limited. These enterprises have 
experience in vending machines operations and/or business connections in 
each of their cities of operation. They will be the local partners of Tianyi 
(Summi) in Xiamen, Wuhan and Hangzhou respectively, to develop a network of 
smart vending machines for the Company. 
 
As of now, Tianyi (Summi) has set up smart vending machines in Beijing, 
Shanghai, Qingdao, Hangzhou, Wuhan and a number of cities in Fujian Province 
for pilot run. The smart vending machines focus on a single product, and 
they are mainly installed in hospitals, which exhibit huge demand for health 
drinks and high traffic, as well as schools and appropriate public places. 
Sales are targeted at children and women. According to the National Health 
and Family Planning Commission, the total number of visits to medical and 
health institutions across the country from January to November 2016 
amounted to 7.09 billion, representing a 2.3 per cent year-on-year increase; 
2.9 billion of which were hospital visits, up by 5.6 per cent year-on-year. 
 
Tianyi (Summi) plans to install approximately several thousand smart vending 
machines in 2017. Mr Sin Ke, Chairman of Tianyi (Summi), said that the Group 
will gradually expand the network for its smart vending machines, according 
to their operations in different cities and consumption pattern of the local 
markets, through self-operation or third party cooperation. 
 
Tianyi (Summi)'s smart vending machines are connected with the operations 
center via the Internet. According to the operational data of each vending 
machine, Tianyi (Summi) can obtain real time sales information of the entire 
fleet of vending machines, and achieve highly efficient logistics and 
warehousing management based on these data. Tianyi (Summi)'s management can, 
via mobile applications, have access to the latest operational data of each 
smart vending machine. Consumers can purchase products from the vending 
machines and settle through online payment. Not only can the smart vending 
machines be connected to the new sales model of the Company's e-commerce 
platform via IoT, but they can also enable the Company to analyse big data 
by gathering customers' information. Basing on the analysis, the Company can 
make effective allocation of sales resources. Smart vending machines are 
equipped with digital displays, which can be used to market products and 
Summi brand, while promoting healthy eating to the public. These displays 
can also be used for advertising other products. 
 
Mr Sin noted: "In the age of Internet+Internet of Things, the Group has to 
utilize advanced technology to directly control its sales channels which 
have direct contact with consumers. Smart vending machines have the 
advantages of large cold storage space and easy operations and maintenance. 
They are "around the clock super salespeople". Unlike traditional 
distribution and retail network, their operational management is more cost 
effective." 
 
Tianyi (Summi) adopts online to offline ("O2O") sales model. At present, 
Tianyi (Summi)'s fresh orange juice is available via 1,500 traditional 
distribution outlets across the country. The Group recently formed a 
strategic alliance with Sun Generation Limited, to jointly establish "Eat 
East Shop" to sell its products. In addition, Tianyi (Summi) also sell its 
products through its own online sales platform and Summi "Zero Distance", 
and other e-commerce platforms including JD.com, Tmall, Yihaodian and 
mall.icbc.com. 
 
Mr Sin is of the view that the central government pays high regard to the 
safety of food products and strives to create new opportunities for the 
development of a healthy business environment for those committed to be a 
scrupulous food and beverage company assuming social responsibilities. 
 
In addition, Tianyi (Summi) entered into an agreement with CCTV (China 
Central Television) today. Tianyi (Summi) has been chosen as a subject for 
one of the episodes in a documentary series produced by CCTV, in search of 
safe products and scrupulous companies. 
 
CCTV "OUTLOOK" channel will produce a documentary series entitled "Trace", 
which is in line with the State's preparation for expediting the 
implementation of a tracing system for important products in order to 
tighten management of product quality and requirements for standardization. 
This program focuses on tracing the origin and safety of products and 
identifies excellent companies, with an aim to create a healthy business 
environment and advocate social responsibility. CCTV "OUTLOOK" channel is 
available via 31 provincial broadcast television wired networks in China in 
over 230 cities, reaching 160 million wired digital television viewers and 
more than 480 million population. 
 
*About Tianyi (Summi)* 
Tianyi (Summi) is principally engaged in the production and sale of frozen 
concentrate orange juice (FCOJ), fresh orange juice and related products 
(such as orange pulp and orange fibre), as well as fresh oranges. With its 
vertically integrated business model, the Group runs five highly efficient 
production plants which are strategically located in China's three major 
citrus growing areas, namely Chongqing, Hunan and Fujian. The Group is one 
of the few fully-integrated orange juice manufacturers operating its own 
upstream orange farms. 
 
Tianyi (Summi) launched fresh orange juice under its Summi brand in early 
2015. This product is 100% freshly squeezed orange juice (not from 
concentrate), thereby retaining effectively the natural flavour and 
nutrition value of orange juice. The product has been sold in major 
supermarkets in major cities in China such as Beijing, Shanghai, Guangzhou, 
Shenzhen, Chongqing, Chengdu and Nanjing as well as in Hong Kong. 
 
Media Enquiry: CorporateLink Limited: 
 
Shiu Ka Yue  Tel: 2801 6239 / 9029    Email: 
             1865                     sky@corporatelink.com.hk 
Lau Wai Kong Tel: 2801 6237 / 9181    Email: 
             0091                     kong@corporatelink.com.hk 
Landy Lan    Tel: 2801 7729 / 5421    Email: 
             0158                     landy@corporatelink.com.hk 
 
Document: http://n.eqs.com/c/fncls.ssp?u=EHUUHNKQRJ [1] 
Document title: TIANYI (SUMMI) LAUNCHES INTERNET+INTERNET OF THINGS BUSINESS 
MODEL 
 
25/05/2017 Dissemination of a Financial Press Release, transmitted by EQS 
Group. 
The issuer is solely responsible for the content of this announcement. 
 
Media archive at www.todayir.com 
 
1: http://public-cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=48c6a98a7f7a8bd759bf3e6887f72a68&application_id=577603&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

May 25, 2017 09:13 ET (13:13 GMT)

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