PLANO, Texas, July 29 /PRNewswire/ -- Diet Rite, the original diet soft drink and the first nationally distributed diet soft drink to be sweetened with SPLENDA(R) Brand Sweetener, has transformed its look and added Pure Zero to its graphics to better communicate the brand's strong point of difference -- the only soft drink brand that offers zero calories, zero carbs, zero caffeine, and zero sodium in a wide variety of flavors. The new packaging will be available in stores nationwide by August 27, 2005.
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"Diet Rite's bold new look features a refreshing contemporary design with vibrant colors that make our seven great flavors stand out," said Charlotte Dimery, brand manager for Diet Rite. "We added Pure Zero to the graphics to make a compelling statement to consumers about Diet Rite's unparalleled 'zero' benefits. With Zero calories, zero carbs, zero caffeine and zero sodium, it's a great-tasting soda choice for health conscious consumers," added Dimery.
About Diet Rite
* Diet Rite was introduced by the Royal Crown Co. in 1958 as the first
diet soft drink. With this revolutionary introduction, calorie
conscious soft drink lovers were finally given a great-tasting choice
consistent with their pursuit of a healthier lifestyle.
* Diet Rite has continued to lead innovation in the diet category with
the introduction of unique and delicious flavor extensions including
Red Raspberry, Tangerine, White Grape, Kiwi Strawberry, Black Cherry
and Golden Peach.
* In 2000 Diet Rite became the first major carbonated soft drink brand
to use SPLENDA(R) Brand Sweetener.
* Diet Rite is committed to women's health and wellness and has
undertaken a number of initiatives to advance important issues and
celebrate women, including sponsoring Oprah's Live Your Best Life Tour
in 2005 as well as forming groundbreaking partnerships with both the
American Diabetes Association and Speaking of Women's Health.
Diet Rite is a brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/ .
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