Bainbridge, Inc., a primary-source research and
management consulting firm, today announced the launch of its Online
Media Practice Group (OMPG), further diversifying the company's
Strategy Research Group offerings.
OMPG will focus on evaluating all forms of digital media though which individual users and businesses consume and distribute content, including, but not limited to, user-generated video, social networks, IPTV and gaming. Serving Fortune 1000 clientele, OMPG will leverage Bainbridge's primary-source research methodology, history of successful strategy development and experience in the online media industry to work with companies looking to better understand how online media affects their bottom line and market positioning.
"The Internet is a rapidly changing and influential medium that can significantly affect market-leading businesses," said Joe Marchese, head of Bainbridge's OMPG. "This new group will leverage Bainbridge's primary-source research, iterative analysis methodology and collaborative strategy development to give our clients a notable competitive advantage across operational units including marketing, sales and customer service."
OMPG will better position clients to leverage online media and understand its implications by answering:
-- How does online strategy fit into your overall corporate strategy?
-- How does online media affect your business with respect to competitors, customers, employees, partners and/or suppliers?
-- How developed is your online strategy compared to the competitors in your industry? How is convergence affecting who your competitors are?
"Today's companies are facing incredible challenges when accounting for the effects of online media on their strategic planning process," said Marchese. "In order to navigate this increasingly competitive landscape, companies need to employ real-time market research and analysis to enable successful strategy development. Bainbridge's Online Media Practice Group will help them do just that."
Bainbridge's OMPG website is located at www.bainbridgeOMPG.com
About Bainbridge, Inc.
Bainbridge is a primary-source research and management consulting firm offering clients a fresh outsider's perspective and the knowledge and experience of a diverse team. Since 1975, Bainbridge has helped clients outmaneuver the competition, improve customer loyalty and boost profitability through its fact-based, results-oriented approach. Visit www.bainbridge.com for more information.
OMPG will focus on evaluating all forms of digital media though which individual users and businesses consume and distribute content, including, but not limited to, user-generated video, social networks, IPTV and gaming. Serving Fortune 1000 clientele, OMPG will leverage Bainbridge's primary-source research methodology, history of successful strategy development and experience in the online media industry to work with companies looking to better understand how online media affects their bottom line and market positioning.
"The Internet is a rapidly changing and influential medium that can significantly affect market-leading businesses," said Joe Marchese, head of Bainbridge's OMPG. "This new group will leverage Bainbridge's primary-source research, iterative analysis methodology and collaborative strategy development to give our clients a notable competitive advantage across operational units including marketing, sales and customer service."
OMPG will better position clients to leverage online media and understand its implications by answering:
-- How does online strategy fit into your overall corporate strategy?
-- How does online media affect your business with respect to competitors, customers, employees, partners and/or suppliers?
-- How developed is your online strategy compared to the competitors in your industry? How is convergence affecting who your competitors are?
"Today's companies are facing incredible challenges when accounting for the effects of online media on their strategic planning process," said Marchese. "In order to navigate this increasingly competitive landscape, companies need to employ real-time market research and analysis to enable successful strategy development. Bainbridge's Online Media Practice Group will help them do just that."
Bainbridge's OMPG website is located at www.bainbridgeOMPG.com
About Bainbridge, Inc.
Bainbridge is a primary-source research and management consulting firm offering clients a fresh outsider's perspective and the knowledge and experience of a diverse team. Since 1975, Bainbridge has helped clients outmaneuver the competition, improve customer loyalty and boost profitability through its fact-based, results-oriented approach. Visit www.bainbridge.com for more information.
© 2006 Business Wire
