Research and Markets (http://www.researchandmarkets.com/reports/c42687) has announced the addition of Non-alcoholic Beverages: The Consumer - US - August 2006 to their offering.
In this report, we examine consumption of non-alcoholic beverages, including motivating factors that play a role in the purchase of a new beverage. We analyzed health perception toward various non-alcoholic beverages. According to our findings, calorific beverages such as regular carbonated beverages and whole milk are perceived to be less healthy than the low-cal alternatives, reinforcing the importance of obesity issue in choosing a beverage.
Flat growth in the market can be attributed to the maturity status of three segments: carbonated beverages; milk; and fruit juice/fruit drinks, which accounted for 72% of the total sales in 2006. Combined sales of these three segments declined 4.9% during 2001-06. The maturity status of these segments was reaffirmed by our consumer survey analysis, where carbonated beverages, milk and fruit juice and drink categories had been consumed in the previous 7 days by 88%, 96%, and 90% of respondents respectively.
This report covers the following segments:
-- Carbonated soft drinks (CSD), including cola and non-cola, regular and diet
-- Bottled water
-- Coffee, including ground/whole bean, instant/freeze dried, international flavored instant, espresso/cappuccino
-- Tea, including ready-to-drink (RTD), refrigerated, bagged, loose and instant
-- Thirst quenchers and sports/activity drinks such as Gatorade or Powerade
-- Sparkling water, seltzer and natural sodas such as Mistic, Orangina, and San Pellegrino
-- Milk, including low fat/skim, whole, chocolate/other flavored, buttermilk, organic and soy
-- Fruit juice and juice drinks
-- Instant hot cocoa mix
-- Powdered soft drinks such as Kool-Aid and Country Time, sweetened and unsweetened
-- Tomato and other vegetable juices
For more information visit http://www.researchandmarkets.com/reports/c42687
