Research and Markets (http://www.researchandmarkets.com/reports/c50175) has announced the addition of 2007 Wireless Accessory Demand and Sell-Through to their offering.
This report provides reviews the accessory demand and sell-through and how it has changed since 2003 in the United States. The 2007 study includes demand information on the following accessories:
Bluetooth Wireless Headsets, Wired Headsets, Thumb QWERTY Keyboards, Foldout full-size QWERTY Keyboards, Digital camera accessories, Connectors/cables for synching, Car Chargers, Phone Faceplates, Extra Batteries, Leather Cases, Car Phone Holders, Memory Cards, Hands-free Car Kit, Belt Holster, Car Antenna, Screen Protectors, Stickers, Housings & Handstraps.
Methodology
We completed in-depth surveys with wireless sales associates in the independent agent channel using stratified random sampling to represent the indirect wireless retail channel in the United States. With this information, we offer readers a rare glimpse into the opinions of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase.
Topics Covered
Section 1 Introduction
1.1 Study Background
1.1.1 Strategy for the 2007 Wireless Retail Survey
1.1.2 On-Going Lack of Information on the Retail Channel
1.2 Objectives
1.2.1 Our 2007 Accessory Demand and Sell-Through from Wireless Sales Associates
1.2.2 Other 2007 Wireless Retail Reports from us
1.3 Scope and Methodology
1.3.1 Scope
1.3.2 Sample Plan
1.3.3 Questionnaire Development
1.3.4 Interviews
1.3.5 Report layout
Section 2 Accessory Demand and Sell-Through
2.1 Accessories Introduction and Definitions
2.2 Market Penetration of Accessories
2.3 2007 Results”What Happened with Accessories?
2.3.1 The Pull “ Customers Asking About Accessories
2.3.2 The Push”Associates Informing Customers about Accessories
2.3.3 The Take”Customers Buying Accessories
2.4 The Commission Paid for Selling Accessories
2.4.1 Accessories for Which Associates Earn Sales Commission (2003 vs. 2007)
2.5 Headset Sales
2.6 Key Findings and Recommendations on Accessories
2.6.1 Key Findings
2.6.2 Recommendations
Summary
Bluetooth wireless headsets, car chargers, leather cases, belt holsters and wired headsets make up the top five accessories most inquired about and purchased. Up-and-comers include extra batteries and memory cards.
Many changes in accessories demanded were noted since 2003”growth in accessory sales naturally has followed advancements in Bluetooth, email and PDA functionalities and capabilities.
Because of the customers some carriers cater to are different, so to are the types of accessories being demanded by channel type. This years study shows a significant shift in channel's offering specific accessories.
Companies Mentioned
- Verizon Wireless
- Cingular/A&T Wireless
- T-Mobile USA
- Sprint PCS/Nextel
- Radio Shack
- CompUSA
- Best Buy
- Circuit City
- Office Depot
- Independent Agents
For more information visit http://www.researchandmarkets.com/reports/c50175
