World Racing Group, Inc., (OTCBB:DMSP) announces SuperClean to become the title partner for the "World of Outlaws SuperClean Summer of Money mini-series to be broadcast on ESPN2.
"The World of Outlaws and dirt racing is such a natural fit for SuperClean, says Joel Quetschenbach, Director of MotorSports for SuperClean. "Last year we tested the waters by partnering with the Knoxville Nationals and it was the biggest marketing success in company history. When we learned of the new ESPN partnership that leads into Knoxville, this became a great way for us to continue SuperClean's support of sprint car racing.
In this new partnership, and in addition to title of the "World of Outlaws SuperClean Summer of Money, SuperClean will be the Official Cleaner of the World of Outlaws and be fully integrated into both SPEED and ESPN broadcasts, have onsite event presence, and be a partner with WorldofOutlaws.com and DIRTVision.com.
"SuperClean is truly passionate about sprint car racing and the World of Outlaws, says Rob Butcher, World Racing Group Chief Marketing Officer. "They are the kind of company that any league would want as a marketing and promotional partner. We really look forward to working closely with their team as we continue to grow the World of Outlaws brand.
World of Outlaws SuperClean Summer of Money Tour on ESPN2Event Air date TrackJune 16 Sunday, June 17 Knoxville (IA) Raceway June 23 Sunday, June 24 Dodge City (KS) Raceway Park June 30 Sunday, July 1 Red River Valley Speedway, West Fargo, ND July 7 Sunday, July 8 I-55 Raceway, Pevely, MO July 14 Sunday, July 15 Eldora Speedway, Rossburg, OH July 17 Sunday, July 22 Lernerville Speedway, Sarver, PA July 28 Sunday, July 29 K-C Raceway, Chillicothe, OH Aug. 4 Sunday, Aug. 5 Charter Raceway Park, Beaver Dam, WI
All World of Outlaws events on ESPN2 will air from 12:30 p.m. to 1:30 p.m. Eastern.
About DIRT MotorSports, Inc., d/b/a World Racing Group
Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws® banner, late model racing under the World of Outlaws Late Model Series, big block modified racing under the Advance Auto Parts Super DIRTcar Series banner and sanctions more than 4,000-races a year under the DIRTcar Racing banner. WRG races can be heard online at DIRTVision.com. In addition, WRG owns and operates seven speedways.
About SuperClean
Based in Eagan, MN, SuperClean Brands Inc. manufacturers and markets a line of cleaning products including SuperClean Tough Task Cleaner-Degreaser, SuperClean All Wheel Cleaner, and SuperClean Concrete Cleaner. SuperClean products are available in leading retailers such as Ace Hardware, AutoZone and O'Reilly's. For more information, visit SuperClean.com.
