Neutron Enterprises Inc. ("Neutron") (OTCBB: NTRN) announced today results of the alpha version of its contest site www.wallstreetsurvivor.com, an innovative stock market competition featuring cash and other prizes and the launch of a beta version of the game. The Company reported that 66% of registered users became active players, despite very limited marketing and prize money. The average user spent approximately 10 minutes on the site, with more than 81% of the visitors returning. The wallstreetsurvivor.com web site was available more than 99.9% of the time, suggesting a robust platform.
The Company also announced that it has launched a beta version of the game, which will run from June 4th to July 27th and will offer $25,000 in prize money. The beta version is expected to be the final "test" version of the contest, prior to Neutron launching its first $1 million competition in the Fall.
"We are pleased to have successfully completed the alpha version of our fantasy stock market competition," said Rory Olson, Neutron's Chairman and Chief Executive Officer. "Despite minimal marketing, we demonstrated that the game offers a robust platform and is able to get contestants to actively participate. This "stickiness" of the site will make it an attractive medium for advertisers targeting our financially savvy users. In addition, while other fantasy stock market competitions at TheStreet.com and CNBC experience apparent manipulation of their games, the Wallstreetsurvivor platform was developed with the technology and contest rules to ensure that the trading results of our contestants represent as accurately as possible the results they would experience in the real world. As we scale our business model, the robust nature of the platform and its architecture, testing and audit tools should allow us to seamlessly increase the number of players. Our real-time bid-ask trade engine and leader board makes the competition unique for contestants, enhanced by social network elements, cutting edge tools and an attractive points/prize system."
About Neutron:
Neutron Enterprises, Inc. is a developer of web-based, interactive consumer entertainment and business simulation products through its Web and Interactive and Media divisions.
Neutron Web and Interactive is currently in development of a community oriented, interactive, prize based multiplayer fantasy stock market portal. The portal, known as Wall Street Survivor, will be Neutron's first consumer-based skill game, also featuring a robust social networking platform. Neutron believes it will be the first-to-market, real-time, online portal for fantasy stock market simulation in which players compete for significant cash and non-cash prizes based on their stock selecting prowess.
Neutron Media is a full service marketing firm that operates an advertising based network of outdoor multimedia LED display screens. Neutron Media leverages strategic partner relationships with organizers of high profiled events to offer advertisers branding opportunities via permanent or event driven installations.
Neutron Enterprises Inc. executive offices are headquartered in Montreal, Canada, with offices in Mississauga, Canada.
Important Information about Forward-Looking Statements: All statements in this news release other than statements of historical facts are forward-looking statements which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause the Company's actual results, events or financial positions to differ materially from those included within the forward-looking statements. Such factors include, but are not limited to, the availability of capital resources, our ability to execute our business plan, our ability to attract and retain customers and qualified personnel, customer acceptance and satisfaction with our event marketing services and proposed stock market simulation contest, changes in applicable regulatory actions, changes in the securities or capital markets, statements of assumption underlying any of the foregoing, and other factors disclosed in our annual report on Form 10-K for the year ended December 31, 2006 and other filings with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. Except as required by law, we undertake no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date hereof.
