ForeSee Results today announced they are working with The Coleman Company, Inc. (www.coleman.com), the leading manufacturer of outdoor gear and equipment to measure and improve online customer satisfaction.
Using a proprietary measurement tool based on the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results assesses the satisfaction of website visitors - both overall and by distinct audience segments. ForeSee Results also helps Coleman pinpoint which areas of the website (like navigation, search, content, etc.) are most important in driving key future behaviors, such as repeat purchases and purchases through other retail channels.
"Working with ForeSee Results helps us keep track of what our customers want and need from our website," said Colleen Pate, Director of Web Marketing and Consumer Research at The Coleman Company, Inc. "The web is a key component of our multichannel strategy, so it's critical that we understand how our customers' satisfaction impacts their likelihood to buy online or from one of our dealers, recommend the site, or return to the site."
"Coleman puts so much time and attention into offering innovative, high-quality products, that going the extra mile to satisfy customers online is a natural extension of their commitment to meeting their customers' needs," said Larry Freed, President and CEO of ForeSee Results.
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Cabela's, Danskin, Eastern Mountain Sports, Finish Line and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About The Coleman Company, Inc.
The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com.
