Visible Technologies:
- Visible Technologies, an industry leading provider of social media monitoring and engagement solutions, today announced it has formed a strategic alliance with Alt., a digitally fueled independent full service marketing agency.
- Through this partnership, Alt. will offer Visible Technologies' social media management software platform, TruCast® to its clients. TruCast will further Alt.'s mission to find new ways to integrate traditional and emerging media and marketing methods by helping clients monitor all forms of social media and gain actionable intelligence and real-time insights into the online discussions occurring about their products and brand. TruCast will also give Alt. clients the ability to effectively participate in social media conversations.
- Visible Technologies provides brands, including Microsoft, Dell, Panasonic and Hormel, the ability to bolster brand reputation, build revenue and measure the success of social media engagement. The company's TruCast 2.0 social media monitoring and engagement platform launched in May 2008.
- Alt. was formed in January 2008 by a group of senior advertising and marketing professionals who are united in the belief that the digital space is the centerpiece for all marketing and advertising plans today. Alt. offers a full range of strategic, digital, planning, marketing communications and creative services.
- Alt. provides companies with new "alternatives" and counsels them on ways to take advantage of new digital channels to engage customers in new ways, while integrating traditional methods and ideology when appropriate. In the five months since its inception, Alt. has quickly grown a client roster to include dozens of clients, such as Cisco Systems, Berkeley Mills and US Tennis Association Nor Cal.
QUOTES
- "This partnership is a natural fit. Alt.'s focus on providing clients with alternate marketing ideas that combine new technology and new media fits hand-in-hand with TruCast. We are looking forward to furthering Alt.'s mission by helping their clients successfully monitor, measure and participate in social media." - Blake Cahill, senior vice president of sales and marketing, Visible Technologies.
- "We are excited to partner with Visible Technologies to offer TruCast. It supports our efforts to help brands effectively leverage new digital and social media marketing channels by giving them a robust, end-to-end solution that meets their complete social media management needs." - Bill Fritsch, chairman of Alt.
SUPPORTING RESOURCES
Alt.
http://www.thinkalt.com/
Visible Technologies
http://www.visibletechnologies.com
TruCast®
http://www.visibletechnologies.com/solutions/trucast.php
TruViewTM
http://www.visibletechnologies.com/solutions/truview.php
Upcoming Events
http://www.visibletechnologies.com/news/events.php
VisInsights Blog
http://www.visinsights.com
About Visible Technologies
Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.
About Alt.
Alt. is the alternative to agencies stuck using traditional marketing and advertising to solve today's communication problems. Instead Alt. is a digitally fueled independent full service marketing agency founded and fueled by agency veterans who combine strategy, solutions and creative to produce work that resonates with those looking for an alternative ways of addressing today's marketing needs and expectations. The company has offices in the Bay area and Seattle. Visit http://www.thinkalt.com or call (206) 719-7090. Alt. is an active member of Worldwide Partners, Inc. the world's 9th largest marketing communications network. For more information visit http://www.worldwidepartners.com/.
