* Says deal to begin in Jan 2012
* Says contract for four years
(Adds details)
Feb 17 (Reuters) - Transcontinental Inc, Canada's biggest commercial printer, said it has doubled its marketing services to Canadian Tire Corp in a deal worth 'several hundred million dollars'.
The new agreement, which is expected to start in January next year, will run through four years, Transcontinental said in a statement.
Canadian Tire uses Transcontinental's services to print some of its marketing programs and for flyer distribution.
Transcontinental started printing Canada's leading daily The Globe and Mail since October last year in a contract worth C$1.7 billion. Shares of the company have gained 15 percent since.
Quebec, Montreal-based Transcontinental's shares ended at C$16.53 on Thursday on the Toronto Stock Exchange.
(Reporting by Gowri Jayakumar; Editing by Vyas Mohan) Keywords: TRANSCONTINENTAL/ (gowri.jayakumar@thomsonreuters.com) COPYRIGHT Copyright Thomson Reuters 2011. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
* Says contract for four years
(Adds details)
Feb 17 (Reuters) - Transcontinental Inc, Canada's biggest commercial printer, said it has doubled its marketing services to Canadian Tire Corp in a deal worth 'several hundred million dollars'.
The new agreement, which is expected to start in January next year, will run through four years, Transcontinental said in a statement.
Canadian Tire uses Transcontinental's services to print some of its marketing programs and for flyer distribution.
Transcontinental started printing Canada's leading daily The Globe and Mail since October last year in a contract worth C$1.7 billion. Shares of the company have gained 15 percent since.
Quebec, Montreal-based Transcontinental's shares ended at C$16.53 on Thursday on the Toronto Stock Exchange.
(Reporting by Gowri Jayakumar; Editing by Vyas Mohan) Keywords: TRANSCONTINENTAL/ (gowri.jayakumar@thomsonreuters.com) COPYRIGHT Copyright Thomson Reuters 2011. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.