Celebrating 50 Years by Giving Away 50 Cars and Free Food for All
Wienerschnitzel, the world's largest hot dog chain, continues its 50th anniversary celebration by rolling out the grand prix of promotions – the "Teenie-Wienie 50 Cars & Free Food for All Instant Win Game" where every participant wins free food and a chance to win one of 50 Fiat 500's.
Starting July 4, every 30 oz. beverage purchased at any Wienerschnitzel location will feature a double-sided game piece that guests simply peel off to reveal both an instant-win food prize and an online game code. In addition to the instant win prize, guests can then go online to www.wienerschnitzel.com to play "Drop In To Win" for a second chance to win a new Fiat 500.
"Our customers have been loyal fans since 1961 and we couldn't be more thrilled to offer this great on-the-cup game that guarantees every large drink is a winner," said Tom Amberger, vice president of marketing for Wienerschnitzel. "It's our way of saying thanks for 50 fantastic years!"
Regarding the car choice, Amberger said, "The Fiat 500 was chosen because it's a sleek, retro-style car that was first introduced around the same time as Wienerschnitzel; not to mention it's a good looking car that even has an antenna to show off the Golden Wienie Antenna Topper!"
The contest begins on July 4 and runs until supplies last. Game pieces revealing free menu items are redeemable at participating locations through Dec. 15, 2011.
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About Wienerschnitzel
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 351 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC.
Contacts:
Morgan Marketing & Public Relations LLC
Kristin Proctor,
949-261-2216
kristin@mmpr.biz
