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ROSTELECOM PJSC: Rostelecom announces rebranding, -2-

DJ ROSTELECOM PJSC: Rostelecom announces rebranding, unveils new digital services

Dow Jones received a payment from EQS/DGAP to publish this press release.

ROSTELECOM PJSC (RKMD) 
ROSTELECOM PJSC: Rostelecom announces rebranding, unveils new digital 
services 
 
26-Sep-2018 / 10:02 MSK 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
                      ROSTELECOM ANNOUNCES REBRANDING, 
 
                        UNVEILS NEW DIGITAL SERVICES 
 
          A NEW BRAND EMPHASIZES ROSTELECOM'S CONTINUED EVOLUTION 
 
                     INTO AN INNOVATIVE DIGITAL COMPANY 
 
   Moscow, Russia - September 26, 2018 - Rostelecom PJSC (MOEX: RTKM, RTKMP; 
 OTCQX: ROSYY), Russia's national telecommunications operator, announces its 
    repositioning and rebranding, introduces new digital services and tariff 
    options to reflect market trends and the Company's strategic priorities. 
 
  Strategy 2022 sets out Rostelecom's digital transformation from a telecoms 
     operator into an IT-company, servicing retail, business clients and the 
       Russian Government to embrace new opportunities in the digital world. 
 
      The success of Rostelecom's digital transformation is reflected by the 
      contribution of more than half of the Company's revenue by digital and 
      content services, Internet access, pay TV, cloud-based solutions, data 
       centers, cybersecurity and other services. These segments are driving 
          Rostelecom's growth and the Company is also undergoing significant 
            organizational changes internally to reflect this. Rostelecom is 
 establishing new teams and centers of excellence created to boost key focus 
               areas, such as biometry, cybersecurity, IoT, smart home, etc. 
 
    Mikhail Oseevsky, CEO & President of Rostelecom, commented: "What really 
  matters today is not the technologies, but their application, and the ways 
    they can change lifestyle and bring comfort and safety. We are no longer 
 focused on new subscriptions, but are embracing entire life areas, creating 
           ecosystems, where every client will find the solution they need." 
 
 To reflect the new positioning, Rostelecom introduced a number of brand new 
services and tariffs for a number of segments. Vladimir Kirienko, First Vice 
       President of Rostelecom, commented: "We do our best to anticipate our 
    clients' aspirations and needs in every area of their lives, to continue 
delivering best-in-class services. With Rostelecom's technological solutions 
    businesses grow more efficiently, and customers' day-to-day life becomes 
 more comfortable and safer. The portfolio of brand-new products and tariffs 
   now offers better flexibility - tailored services can be reassembled like 
     pieces in a jigsaw puzzle to meet the particular needs of a family or a 
                                                                   company". 
 
  A multimedia platform Wink has been added to the ecosystem of products for 
    private clients, marking a significant evolution of IPTV, which is today 
   popular among millions of families across Russia. Wink is a platform that 
  brings together a mobile app, a website and a Smart TV app, combining more 
  than 200 TV channels, 12,000 movies and series, as well as a full range of 
             additional functions, from pausing and rewinding to providing a 
   parental-control feature. In future, clients will be able to enjoy a much 
                                       broader functionality of the service. 
 
 Online education, which is one of the key elements within the ecosystem, is 
      represented by the "Rostelecom Lyceum" platform, which was launched to 
enhance quality, safety and accessibility of supplementary school education, 
        and features specially selected content. On the platform, a personal 
   supervisor can tailor student programmes and assist parents with tracking 
                             student performance and manage their schedules. 
 
      New products and services in the tariff line are conveniently named to 
  ensure easier choice based on families' needs - "For Internet", "For peace 
                  of mind", "For new experiences", "For everyone", "Gaming". 
 
          On 1 October, Rostelecom will launch an updated platform to assist 
  entrepreneurs "Be in the black", that allows businesses enjoy a high-speed 
 internet access and mobile communication, with a 50% discount on additional 
  services, such as Virtual PBX, SMS advertising, Wi-Fi, video monitoring or 
                                                            TV for business. 
 
  These and other changes signalled that Rostelecom needs a new, dynamic and 
 evolving positioning and branding. Elena Dobrohotova, Marketing Director of 
          Rostelecom, commented: "The mission of our new brand is to reflect 
    fundamental change in our approach to products and clients. We no longer 
        focus on technologies, addressing people's needs have become our top 
     priority. That is why their experience and emotions are core to us. The 
         diversity of graphic solutions and colours echoes the wide range of 
    opportunities we are creating for people, businesses and the country. We 
  wish to emphasize that on this new digital journey we have embarked on, we 
          are looking to become a truly modern company with a stronger brand 
   engagement with each of our customers, from gamers to government bodies". 
 
      The new brand identity was developed by a partnership of Bootleg (BBDO 
                                       group) and Saffron Brand Consultants. 
 
    Ekaterina Shenets, managing director of Bootleg, commented: "The changes 
  within the Company were a driving force for fundamental changes in the way 
 Rostelecom connects with clients and partners. We were excited to be a part 
  of the team, responsible for the development of Rostelecom's new style and 
   message. Thanks to joint efforts in the marketing department, Saffron and 
Bootleg, the national Company now has a unique, powerful image and authentic 
    voice to continue creating real value and evolving its digital footprint 
                                                                further on". 
 
   The first marketing campaign in new corporate style will be launched on 1 
                                                               October 2018. 
 
                                   * * * 
 
  Rostelecom [1] is one of the largest national telecommunications operators 
           in Russia and Europe. The Company operates in all segments of the 
      telecommunications market and covers millions of households in Russia. 
 
 Rostelecom is an undisputable leader of the broadband and pay-TV markets in 
  Russia with over 13.0 million fixed-line broadband subscribers and over 10 
     million pay-TV subscribers, over 5.1 million of which are subscribed to 
                                                 Rostelecom's IPTV services. 
 
         In the first half of 2018, the Group generated RUB 153.6 billion of 
  revenues, RUB 46.9 billion of OIBDA (30.5% of revenue) and RUB 7.0 billion 
                                                              of net income. 
 
The Group is a market leader in providing telecommunications services to 
government bodies and corporates of all levels. 
 
Rostelecom is an important innovator that provides solutions in the field of 
E-Government, cloud computing, healthcare, education, security and housing & 
utility services. 
 
      The Group's stable financial position confirmed by its credit ratings. 
    Rostelecom was assigned 'BBB-' and 'BB+' international credit ratings by 
         Fitch Ratings and Standard&Poor's respectively, and AA(RU) by ACRA. 
 
                                    *** 
 
Certain statements in this press release are forward-looking statements 
within the meaning of the U.S. federal securities laws and intended to be 
covered by the safe harbours created thereby. 
 
Those forward-looking statements include, but are not limited to: 
 
? Assessment of PAO Rostelecom's (the Company) future operating and 
financial results as well as forecasts of the present value of future cash 
flows and related factors; 
 
? The Company's plans to take ownership stakes in other organisations; 
 
? the Company's anticipated capital expenditures and plans to construct 
and modernize its network; 
 
? the Company's expectations as to the growth in demand for its services, 
plans relating to the expansion of the range of its services and their 
pricing; 
 
? the Company's plans with respect to improving its corporate governance 
practices; 
 
? the Company's expectations as to its position in the telecommunications 
market and forecasts on the development of the market segments within 
which the Company operates; 
 
? economic outlook and industry trends; 
 
? the Company's expectations as to the regulation of the Russian 
telecommunications industry and assessment of impact of regulatory 
initiatives on the Company's activity; 
 
? other statements regarding matters that are not historical facts. 
 
Such forward-looking statements are subject to risks, uncertainties and 
other factors, which could cause actual results to differ materially from 
those expressed or implied by these forward-looking statements. These risks, 
uncertainties and other factors include: 
 
? risks relating to changes in political, economic and social conditions 
in Russia as well as changes in global economic conditions; 
 
? risks relating to Russian legislation, regulation and taxation, 
including laws, regulations, decrees and decisions governing the Russian 
telecommunications industry, securities industry as well as currency and 
exchange controls relating to Russian entities and their official 
interpretation by regulatory bodies; 
 
? risks relating to the Company, including the achievement of the 
anticipated results, levels of profitability and growth, ability to create 

(MORE TO FOLLOW) Dow Jones Newswires

September 26, 2018 03:02 ET (07:02 GMT)

and meet demand for the Company's services including their promotions, and 
the ability of the Company to remain competitive in a liberalized 
telecommunications market; 
 
? technological risks associated with the functioning and development of 
the telecommunications infrastructure, technological innovations as well 
as the convergence of technologies; 
 
? other risks and uncertainties. For a more detailed discussion of these 
and other factors, see the Company's Annual Report and the Company's other 
public filings. 
 
Many of these factors are beyond the Company's ability to control or 
predict. Given these and other uncertainties, readers are cautioned not to 
place undue reliance on any of the forward-looking statements contained 
herein or otherwise. The Company does not undertake any obligation to 
release publicly any revisions to these forward-looking statements (which 
are made as of the date hereof) to reflect events or circumstances upon the 
annual report publication or to reflect the occurrence of unanticipated 
events, except as may be required under applicable laws. 
 
      Note: This announcement contains inside information in accordance with 
                    Article 7 of EU Regulation 596/2014 of November 10, 2014 
 
     Full name and position making the announcement - Ekaterina Ustinova, IR 
                                                                    Director 
 
ISIN:          US7785291078 
Category Code: MSCM 
TIDM:          RKMD 
LEI Code:      2534001D752JPNM0H170 
Sequence No.:  6069 
EQS News ID:   727319 
 
End of Announcement EQS News Service 
 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=c2594b052613a5a7c6f6e8db5672af96&application_id=727319&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

September 26, 2018 03:02 ET (07:02 GMT)

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