DTS Delivers Broadcast Audio Tools Used For Fox Sport's 2010 Bowl Line-Up

Sugar, Cotton, Fiesta and Orange Bowl Broadcasts Utilized New Technologies

DTS, Inc announced today that its high performance professional broadcast audio technologies were used to help create Fox Sport's audio mix for their BCS broadcast line-up which included the Sugar Bowl on January 1^st, Cotton Bowl on January 2^nd, Fiesta Bowl on January 4^th and the Orange Bowl on January 5^th. Both the DTS Neural Surround™ Upmix and DTS Neural Technologies Mono2Stereo 4-channel synthesizer were implemented on-site to help create the surround sound mix.

"Surround audio is key to delivering the energy and excitement of the games to college football fans at home. The DTS solutions gave me the creative freedom to generate an exciting surround mix without compromising the dialog intelligibility from the commentators," says Fred Aldous, Sr. audio mixer, FOX Sports. "The new DTS mono to stereo synthesizer allows me to capture audio details from the action on the field and blend it naturally with the spacious stadium sounds of the game."

The DTS Neural Surround Upmix technology is designed to upmix any stereo source and provide a very natural and stable surround sound image. The mono2stereo synthesizers can take 4 separate mono feeds and spread the signal for each to create a stereo image that is full, stable and most importantly does not drown out the announcer in the center channel.

Various DTS broadcast software technologies such as the Mono2Stereo synthesizer, the award winning iLM8 loudness meter, DTS Neural Loudness Control, DTS Neural MultiMerge, and the DTS Neural Surround Upmix are licensed to hardware partner DaySequerra and Harris Corporation for its advanced audio processing platform.

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of multi-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity,""anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of our key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

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