NEW YORK, June 28, 2019 /PRNewswire/ -- ORTA, a premiere denim manufacturer, awarded the ORTA Prize for Bio-Inspired Textile Processes to a team of Australian students from RMIT University who developed Enzer, a water filtration and treatment system for microplastics that can be retrofitted to washing machines. The ORTA Prize was awarded on June 21 at MoMA in New York City.
The Biodesign Challenge program partners university and high school students with artists, designers, and biologists to reimagine biotechnology.
The students of RMIT University tackled the issue of microplastics that are released in the washing cycle by polyester, nylon, acrylic and other synthetic fibers. Microplastics are a growing global problem: according to a 2017 International Union for Conservation of Nature report, it's estimated about 35% of the microplastics that enter the ocean, come via synthetic textiles. About 60% of clothing today contains polyester, due to its cost-effectiveness, high performance for today's athleisure lifestyle.
"We found the Enzer filter system very promising for mitigating the runoff of microplastics from washing machines that pollute waterways, simply by fitting a filter onto the machine's water hose. The filter has an enzyme that breaks down the microfibers that contain these plastics. Microplastics in synthetics are a systemic problem, and we see great potential in what these students proposed, especially for industrial application in water treatment systems," states Dr. Sedef Uncu Aki, head of ORTA's Denim Sales & Marketing, PD, R&D and Sustainability.
ORTA Prize finalists also tackled the environmental damage that Spandex causes. A team from Fashion Institute of Technology's solution was harvesting discarded oyster shells for its connective elastin tissue that could replace elastane fiber.
Awareness of issues around sustainability and ethics is becoming a key concern for many in their apparel purchases - especially for millennials, often called the ecomodern generation, whose purchasing decisions are becoming more discerning. According to the Millennial Impact Report, 87% of millennials would be more loyal to a company that helps them contribute to social and environmental issues.
"Rising consumption around the world is causing a landfill and waste crisis, which is challenging ORTA to reimagine denim, and turn waste and scarcity of resources into abundance," added Dr. Sedef Uncu Aki.
FOR MORE INFORMATION:
ORTA BLU SUSTAINABILITY PLATFORM http://www.ortablu.org/
BIODESIGN CHALLENGE http://biodesignchallenge.org/
Contacts:
Dr. Sedef Uncu Aki
suncuaki@ortaanadolu.com
Deniz Mutlu
dmutlu@ortaanadolu.com
Photo - https://mma.prnewswire.com/media/930518/ORTA.jpg
