A.S. Watson Group
Watsons Opens its 3,800th Store in China
22-Nov-2019 / 08:10 GMT/BST
Watsons Opens its 3,800th Store in China
KUNMING, CHINA - Media OutReach [1] - 21 November, 2019 - A.S. Watson Group
is delighted to announce the grand opening of its 3,800th Watsons store in
China, an important milestone for its market leadership in the country.
Located in Kunming, the largest city in Yunnan Province with GDP growth of
8.9% last year, the store is designed to provide one-on-one beauty services
to customers, with fully integrated digital experience.
Malina Ngai, CEO of A.S. Watson (Asia & Europe) officiated at the grand
opening ceremony, "Celebrating the opening of Watsons China's 3,800th store
is a significant milestone for A.S. Watson Group, as both '3' and '8' are
the luckiest numbers in Chinese culture, representing liveliness and
prosperity."
"Our extensive physical store network provides unique touchpoints in over
470 cities in China, connecting us to customers through in-store experience
and digital engagement. All stores provide 30-minute 'click and collect'
service and 60-minute 'click and delivery' service which are widely used and
appreciated by customers. Including China, this year A.S. Watson is on plan
to open 1,300 new stores globally. That is, on average 1 new store every 7
hours."
Serving Customers One-On-One
Watsons China has launched VIP programme to ensure our highest-spending
members enjoy the premium privileges, which make the shopping experience a
real pleasure for those who are the top 10% highest spending customers.
Gen Z and Millennial shoppers are demonstrating increasing spending power in
Mainland China. Watsons is rejuvenating its business model to best meet the
demands of this rising segment. Spanning over 2,000 square feet, the new
store is equipped with "StyleMe 2.0", an Augmented Reality technology to
offer different mix-and-match trendy looks. "Scan & Go" is available so
customers can scan QR code with their mobile phones to purchase the products
directly without waiting at the cashier.
The new store also features the pioneering "One-on-one Beauty Consultation
Service". Customers can enjoy this personalised service by connecting with
the store staff via the Watsons China WeChat account. If the selected
product is not available in a specific branch, Watsons staff will help
customers to place an order through the system. Customers can choose to have
their order delivered through courier, "Click & Collect" or the "1-Hour
Flash Delivery" service.
Attachment
Document title: Malina Ngai (2nd from left), CEO of A.S. Watson (Asia &
Europe) and Kulvinder Birring (right), CEO of Watsons China officiate at the
opening ceremony
Document: http://n.eqs.com/c/fncls.ssp?u=NGTNDQGGRS [2]
Dissemination of a CORPORATE NEWS, transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.
End of Announcement - EQS News Service
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(END) Dow Jones Newswires
November 22, 2019 03:10 ET (08:10 GMT)
© 2019 Dow Jones News
