MAGNIT PJSC: Magnit Opens its First Dark Stores

DJ Magnit Opens its First Dark Stores

MAGNIT PJSC (MGNT) 
Magnit Opens its First Dark Stores 
11-Feb-2021 / 10:00 MSK 
Dissemination of a Regulatory Announcement, transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
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Press-release | Krasnodar | February 11, 2021. 
 
Magnit Opens its First Dark Stores 
 
Krasnodar, Russia (February 11, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading 
retailers, has opened two pilot warehouse stores in Moscow that only serve online orders - dark stores. 
Dark stores are located in the north and east of the capital and are used for express delivery within one hour. The 
stores process orders made via Magnit's own delivery service, and in the near future they will be connected to partner 
services - Delivery Club and Yandex.Eda. 
Until now, Magnit's delivery operated based on its brick-and-mortar stores. Dark stores are expected to enable the 
Company's online business to achieve a higher operational efficiency. 
The pilot dark stores operate in a 'mini' format and have an area of 300 and 400 sq. m. Their assortment differs 
significantly from a standard offline Magnit Convenience store and includes products from the ranges of Magnit Family 
supermarkets and Magnit Cosmetic drogeries - around 6,000 to 7,000 articles in total. For example, the assortment of 
dark stores is supplemented with make-up and care cosmetics, beauty and health products, as well as a range of fresh 
meat, soft cheeses, and non-dairy soy drinks. The updated offer better meets the preferences of Magnit's Internet 
customers, who buy more products and choose more expensive options online than offline. 
Dark stores also differ from Magnit Convenience stores in terms of appearance: their design is minimalistic, and they 
have no partitions on the sales floor to speed up order processing. A video surveillance system is used to monitor the 
quality of order picking. Access to the dark stores is granted only to employees who prepare the orders, as well as 
delivery couriers. 
"These are the first two mini dark stores where we will test the operational processes and determine the optimal model 
for future scaling in Moscow. In 2020, we plan to open up to 20 such dark stores across the capital. We see a high 
level of interest from our loyal offline customers towards the online channel, as well as an influx of a new audience 
that has never shopped in Magnit before. To meet the needs of this category of customers, we are working on properly 
adapting our offering for online and constantly improving the customer experience," - said Florian Jansen, Magnit's 
Deputy CEO and Executive Director. 
Magnit began developing its foodtech capabilities in 2020 in cooperation with specialized partners, joining forces with 
Delivery Club at the end of August 2020 and with Yandex.Eda at the end of September. In November, the Company launched 
its own Magnit Delivery app offering express delivery in Moscow, as well as its own regular delivery service working 
from Magnit Family stores in Krasnodar. So far, all of the projects are at the pilot stage, but their dynamics for the 
first months of operation turned out to be much better than expected. By mid-December 2020, Magnit was already 
fulfilling about 7,000 orders a day, and the average ticket for Magnit's own delivery was about 1,600 rubles. 
 
 
 
 
For further information, please contact: 
 
 
Dmitry Kovalenko 
Director for Investor Relations 
Email: [e-mail] 
Office: [phone] 
 
 
Dina Chistyak 
Director for Investor Relations 
Email: [e-mail] 
Office: [phone] x 15101 
 
Media Inquiries 
Media Relations Department 
Email: [e-mail] 
 
Note to editors: 
Public Joint Stock Company "Magnit" is one of Russia's leading retailers. Founded in 1994, the Company is headquartered 
in the southern Russian city of Krasnodar. As of December 31, 2020, Magnit operated 38 distribution centres and 21,564 
stores (14,911 convenience, 470 supermarkets and 6,183 drogerie stores) in 3,752 cities and towns throughout 7 federal 
regions of the Russian Federation. 
In accordance with the unaudited IFRS 16 management accounts results for FY 2020, Magnit had revenues of RUB 1,553.8 
billion and an EBITDA of RUB 178.2 billion. Magnit's local shares are traded on the Moscow Exchange (MOEX: MGNT) and 
its GDRs on the London Stock Exchange (LSE: MGNT) and it has a credit rating from Standard & Poor's of BB. 
 
Forward-looking statements: 
This document contains or may contain forward-looking statements that may or may not prove accurate. For example, 
statements regarding expected sales growth rate and store openings are forward-looking statements. Forward-looking 
statements involve known and unknown risks, uncertainties and other important factors that could cause actual results 
to differ materially from what is expressed or implied by the statements. Any forward-looking statement is based on 
information available to Magnit as of the date of the statement. All written or oral forward-looking statements 
attributable to Magnit are qualified by this caution. Magnit does not undertake any obligation to update or revise any 
forward-looking statement to reflect any change in circumstances. 
 
 
 
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ISIN:           US55953Q2021 
Category Code:  MSCU 
TIDM:           MGNT 
LEI Code:       2534009KKPTVL99W2Y12 
OAM Categories: 3.1. Additional regulated information required to be disclosed under the laws of a Member State 
Sequence No.:   93412 
EQS News ID:    1167625 
 
End of Announcement  EQS News Service 
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February 11, 2021 02:00 ET (07:00 GMT)