American International Toy Fair 2007 takes place Feb. 11 - 14 at the Jacob K. Javits Convention Center and Showroom locations in New York City. For in-depth information about the event, visit http://www.toyfairny.com/.
Below are profiles from Jaag and Mattel, Inc. Business Wire is the official news wire for American International Toy Fair 2007Tradeshownews.com, Business Wire's trade show, conference, and event news resource.
| Company: | Jaag |
| Booth: | Booth 137 |
| Media Contact: | Jason Brown, 248-252-1687 |
| Phone: | 248-851-3993 |
| E-mail: | jbrown@hermanoff.net |
| Web: | www.jaagplush.com |
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| Founded in 1996, Jaag is a leading manufacturer and distributor of high quality, lifelike plush animals based in Madison Heights, Michigan. | |
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| With showrooms and representatives located throughout the country, Jaag has over 200 different styles of products stores across the United States. | |
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| For more information about Jaag and its 2007 product line, please call 1-800-848-5143 or visit www.jaagplush.com. | |
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| Company: | Mattel, Inc. |
| Booth: | 28 West 23rd |
| Ticker Symbol & Exchange: | NYSE: MAT |
| Media Contact: | Michele Sturdivant |
| Phone: | 212-620-8553 |
| E-mail: | michele.sturdivant@mattel.com |
| Web: | www.mattel.com |
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| At 2007 American International Toy Fair in New York, Mattel Inc. launched its 2007 toy lineup celebrating all the moments and types of play in a kid's day. This year's introductions from Mattel Brands, Fisher-Price Brands and Radica:® include new, on-the-carpet basic play toys and games that encourage creativity and social, cognitive and emotional development, as well as active-inspired toys that encourage kids to "get up and get active. And, for today's techno-savvy, screen-loving kids, Mattel unveils numerous head-turning, technology-centric toys featuring interactive experiences, innovative features, life-like play and many technologies never before applied to toys. | |
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