The Friedman Group, retail's largest consulting and training organization, has just released a free preview of the new DVD-based "Gold Star Selling! retail sales training program, from international retail authority Harry J. Friedman. The free preview highlights techniques developed by Friedman that anyone can use to provide customers with a "shopping experience that results in more sales.
The free preview is available on the Internet at www.thefriedmangroup.com by clicking on the Free Preview section, or going directly to http://www.thefriedmangroup.com/8_1_3.htm.
"Traditionally, retail has been merchandise driven, says Friedman, founder and CEO of The Friedman Group, and one of retail's most respected and revolutionary visionaries. "While that's still critical, the impact of the Internet and dominating big box stores is causing the focus to shift. Today, it's more about the ˜shopping experience' and how you train your staff to treat your customers.
"Retailers need a competitive edge, and that edge is standing on your sales floor right now. Bob and Mary, your salespeople. They can drive customers out the door screaming with delight, or just screaming. The difference is in how you train them. If you don't have a formal sales training program, you're forced to look longer and pay more for ˜qualified' salespeople " that may or may not be qualified to work in your store, and many not stick with you. As we work with large and small retailers around the world, we've found that you're better off building a strong staff yourself rather than worrying about taking on someone else's hiring mistake. Professional, trained salespeople will drive sales up for most any retailer. We can show you how to build a staff of high-performance retail salespeople that will do just that.
Building on the retail sales training system that is already used by more retailers than any other system in the world, Gold-Star Selling! captures the passion and spirit of retail's most sought-after consultant and trainer, as Friedman shares his newest discoveries for making your staff more successful on the sales floor.
Video-taped before a live theater audience, Friedman's entertaining and educational program is filled with dozens of why-didn't-I-think-of-that sales techniques. Plus, role-plays and in-store interviews with shoppers and salespeople that offer a new perspective on how customers want and expect to be treated. These thought provoking scenarios will prompt your staff to rethink how they sell and serve your customers, as they move from "clerking and occasionally ringing up sales, to delivering great customer service and continually "causingsales. Highlights from the course include¦
- How to assess a customer's shopping profile and engage them in real conversations that open the sale
- Using the Quick Tour to establish value in shopping at your store and differentiating you from competitors, including those on the Internet
- Why people buy, how to match your merchandise to their desires, and how to routinely add on to the sale
- How to handle customer concerns and comfortably close the sale " today!
- Building Customer Loyalty: The long-lost art of customer appreciation and building customers for life
Available in General Retail, Home Furnishings, Jewelry and Apparel/Footwear versions, the deluxe 4-DVD set with workbooks, checksheets, a coach's guide and handy pocket reference cards, is a tool retailers can use to take the training burden off their shoulders and develop the newest rookie or most savvy veteran into a gold-star, high-performance salesperson. The course virtually eliminates the need to continually search for "qualified salespeople, because now you can turn almost anyone into a true retail sales professional. To order or for more information on Gold-Star Selling! or related Friedman sales and management products, seminars or consulting services, call The Friedman Group at 800-351-8040 or visit www.thefriedmangroup.comto watch the free preview .
NOTE TO EDITORS: Color photos of Mr. Friedman on stage against a colorful theatrical background, head shots and product photos are available. As a retail authority, Mr. Friedman is also available for interviews on topics relating to retail and customer service, and has over 125 articles on retail sales, service, management and hiring available for your publication. Call Jon Dickens, 800-351-8040, ext. 121 or email jdickens@thefriedmangroup.com for a free article menu or more information.