Metacafe, one of the world's largest video sites, has teamed with Universal Pictures to create "The Bourne Ultimatum" channel, now live at www.metacafe.com/bourne. Ignited, Universal Pictures' online media planning and buying agency of record, recommended Metacafe to the studio.
The centerpiece of the channel is a new mashup tool that enables people to create their own trailer for the upcoming movie by using film clips, music tracks and special effects. Since the channel debuted on July 23, more than 1,000 mashups have already been created.
"The "˜Bourne' series is a franchise with a large and loyal fan base," said Doug Neil, senior vice president, digital marketing, Universal Pictures. "Providing fans with a way to interact with film content is in support of the marketing objectives for the film. We're pleased so many have already taken advantage of the mashups."
People who create customized trailers can save them online and send an e-mail notification that provides a direct link to their mashup to friends. After watching a mashup, viewers are prompted to rate it. Those that are top rated, most viewed and most recent are showcased on "The Bourne Ultimatum" channel, which will remain live throughout the month of August.
"As Universal Pictures' online media agency, we are always looking for innovative ways to reach the studio's audiences, and Metacafe's mashup tool provides an engaging way to reach Bourne fans," added Eric Johnson, president of Ignited.
"This tremendous response shows Metacafe viewers are entertainment enthusiasts who enjoy both Hollywood movies and user-generated content," said Erick Hachenburg, CEO of Metacafe. "This mashup tool and the partnership with Universal Pictures combines the two genres in an exceptionally interactive way. We are pleased to be working with a major studio to deliver this great entertainment experience."
The mashup tool is powered by Diffuse Media Group, a leader in making digital media fun, engaging and useful. The Diffuse Video Mashup Maker is licensed by a number of top-tier entertainment networks and content providers and has won numerous awards, including a 2007 Promax Gold and Webby Honoree. More information is available at www.diffuse.us.
About "The Bourne Ultimatum"
Matt Damon returns as the trained assassin Jason Bourne for the latest showdown in "The Bourne Ultimatum." In the follow-up to 2002's "The Bourne Identity" and 2004's"The Bourne Supremacy" -- the smash hits that have earned over $500 million at the global box office -- acclaimed director Paul Greengrass ("United 93," "The Bourne Supremacy") joins returning cast members Julia Stiles and Joan Allen and new additions David Strathairn, Scott Glenn, Paddy Considine, Edgar Ramirez and Albert Finney.
All he wanted was to disappear. Instead, Jason Bourne is now hunted by the people who made him what he is. Having lost his memory and the one person he loved, he is undeterred by the barrage of bullets and a new generation of highly trained killers. Bourne has only one objective: to go back to the beginning and find out who he was.
Now, in the new chapter of this espionage series, Bourne will hunt down his past in order to find a future. He must travel from Moscow, Paris, Madrid and London to Tangier and New York City as he continues his quest to find the real Jason Bourne -- all the while trying to outmaneuver the scores of cops, federal officers and Interpol agents with him in their cross hairs.
"The Bourne Ultimatum" was shot in Morocco, Spain, France, Germany, the United Kingdom and the United States. The action-thriller opens August 3, 2007.
About Metacafe
With more than 25 million unique viewers each month, Metacafe is one of the world's largest video sites (comScore Media Metrix, June 2007). Metacafe is the only video site that combines a large global audience, significant rewards for producers and a community panel to ensure the best videos get noticed. For more information, please visit www.metacafe.com.
