NEW YORK, October 11 /PRNewswire-FirstCall/ -- Answers Corporation , creators of the leading answer engine offering Answers.com(TM) and WikiAnswers.com(TM), today announced a partnership with Automattic, Inc., owners of the popular WordPress.com blogging service. Starting today, bloggers using WordPress.com as their blogging platform will be offered an integrated tool to easily link words in their posts to definitions and explanations from Answers.com. The service will also be available as a plug-in (http://wordpress.org/extend/plugins/answerlinks/) for users of the more customizable Wordpress.org service.
To use the new feature, WordPress.com bloggers will press the AnswerLinks(TM) icon (http://www.answers.com/main/wordpress_howto.jsp) on the WordPress editing toolbar to trigger an application that will suggest terms for automatic linking. Typical suggestions will include names, technical terms or obscure language that may not be familiar to some readers. Only words confirmed by the author will be linked to definitions, assuring full editorial control.
"Answers.com has a thriving, ongoing relationship with the publishing community," explained Bob Rosenschein, Chairman and CEO, "and we're delighted to provide such an innovative tool on a leading blogging platform like WordPress.com. The goal of the integration is to help the blogger maintain the flow of his or her writing, without needing to pause to provide explanations inside the text. It's also a quick and simple way to keep readers from the distractions that cause them to leave, in search of an explanation for an unfamiliar reference."
"We're particular about the tools we add to our core user experience," added Toni Schneider, CEO of Automattic. "We trust that AnswerLinks will be a helpful publishing enhancement for our over 1.6 million WordPress.com bloggers."
About Automattic/WordPress
Automattic Inc., was founded by a handful of people passionate about making the web a better place. Automattic is best known for its work on WordPress.com, a leading blogging platform that has enabled more than a million people to effortlessly publish to the web. Automattic also operates Akismet, a leading anti-spam service for blogs, wikis and social networks.
About Answers Corporation
Answers Corporation operates the award-winning Answers.comTM answer engine, delivering comprehensive content on over four million topics spanning health, finance, entertainment, business and more. Content includes over 180 licensed titles from leading publishers such as Houghton Mifflin Riverdeep Group PLC, Barron's, Encyclopedia Britannica, All Media Guide and others; original articles written by Answers.com's editorial team; community-contributed articles from Wikipedia; and user-generated questions & answers from Answers.com's industry-leading WikiAnswers(TM) (wiki.answers.com). Founded in 1999 by CEO Bob Rosenschein, Answers.com can be launched directly from within Internet Explorer 7, Firefox and Opera browsers, and its service is integrated into sites like The New York Public Libraries' homeworkNYC.org, The New York Times, CBSNews.com and others. Answers.com is also available for mobile devices at mobile.answers.com. For investment information, visit ir.answers.com. (answ-p)
Investor Contact: Bruce D. Smith, CFA, VP of Strategic Development,
