Gilman Ciocia, a leading provider of federal, state and local tax planning and preparation services today announced it is launching a new advertising campaign to educate American taxpayers that the minute they start thinking about income taxes as an expense, rather than just a fact of life, is the moment they will change their thinking about how they approach their taxes.
Created by South-Florida based advertising agency BFW Advertising, the new campaign debuts in January in both South Florida and the New York metropolitan area. The campaign integrates television, radio, print, Web and interactive advertising as well as direct marketing pieces and train posters. Advertising will also appear at various Major League Baseball spring training sites. All direct mail pieces and advertisements feature a striking fact about income taxes and incorporate a consistent theme of the Gilman Ciocia tax team helping taxpayers to plan more to ultimately pay less on their income taxes. For example, one print ad reads, "75% of Americans overpay their taxes. That's what we heard, anyway. We're actually pretty tight with the other 25%.
TV commercials use the classic analogy of a dripping faucet being wasteful and applies it to overpaying on your income taxes. Clever copy is used throughout the commercial and ends with Gilman Ciocia's chairman, Mr. Jim Ciocia, standing in front of the sink saying, "I'm Jim Ciocia. Let my tax team at Gilman Ciocia change the way you think about taxes.
"Your house is not the biggest expense of your lifetime. Neither is college for your kids. The biggest expense American taxpayers will ever face is income taxes, said Michael Ryan, president & CEO of Gilman Ciocia. "We are excited to launch our new advertising campaign which conveys this straightforward messaging to educate taxpayers on the serious subject of income taxes. Our tax team is focused on helping taxpayers to find every legal deduction to which they are entitled.
The new spot can be seen on CNN, Fox News, CNBC, ESPN and the Food Network.
The company's philosophy is to look at the whole picture - taxes, investments, retirement, insurance, lending, and estate planning, which allows individuals to understand how wise decisions will let them keep more of their money, provide them with a healthy and solid financial outlook, and secure their family's future.
About Gilman + Ciocia, Inc.
Gilman Ciocia is a leading provider of federal, state and local tax preparation services to individuals in New York, New Jersey, Connecticut, Pennsylvania and Florida. Founded in 1982, Gilman Ciocia caters to middle and upper income taxpayers who face an increasingly complicated tax code and must choose from a growing array of investment options. Gilman Ciocia is a member of the National Association of Tax Professionals and is recognized among the Top 40 accounting firms nationwide in 2006 by Accounting Today Magazine. Visit www.gilcio.com or call 1.800.TAX.TEAM for more information and to find the office closest to you.
Securities offered through Prime Capital Services, Inc. Member FINRA/SIPC. Gilman Ciocia and Prime Capital Services, Inc. are affiliated entities. Neither offers legal advice.
About BFW Advertising
bfw Advertising, Boca Raton, FL, is a full service marketing and communications firm with strong competencies in new media. The company creates and builds client brands with strategic thinking and on-target creative executions. For more information call 561.962.3300 or visit www.gobfw.com on the web.
