Maier Advertising, a nationally recognized agency for business-to-business marketing communications, today announced a full range of ready-to-use, Do-It-Yourself (DIY) solutions to help businesses market successfully even with severely reduced budgets. Maier’s custom materials are designed to enable companies to effectively conduct in-house based marketing initiatives in a recession economy without having to create whole new programs from scratch. The Maier DIY solutions cover electronic communications, public relations, and media planning and placement.
“Just because marketing budgets may be cut to the bone doesn’t mean that a company has to retreat from the marketplace,” said Bill Maier, agency president. “In fact, we want to show that a down economy is the perfect time to grow market share and that you can out-market your competition without outspending them. Our innovative DIY solutions will enable businesses to do more with less and act smarter with the resources they have.”
Maier’s customized, ready-to-use DIY solutions include:
- HTML E-mail templates that will directly reach customers and potential customers with one of the most effective electronic communications tools available.
- PowerPoint presentations that maximize the medium and bring it to a new level of effectiveness for sales, training and motivational purposes.
- Press releases and editorial placement strategies that will not only win wide press coverage for a company’s products and services but also bring a substantial return on investment.
- A media planning program that clearly defines objectives, strategy and tactics to achieve the best placements possible.
These customized tools will be generated through a half-day session of instruction and training conducted by Maier on each (or choice) of the above solutions. Maier will then follow up with delivery of the ready-to-use elements for each category chosen.
For more information about Maier’s innovative DIY solutions, call 860.677.4581; visit www.maier.com, or contact Brian Connolly at brian@maier.com.
About Maier
Maier is a full-service agency including advertising, sales support, web development and public relations. Business-to-business clients include General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. B-to-B Magazine has cited Maier for the past five consecutive years as one of the top business-to-business agencies in the U.S.
Contacts:
Maier
Brian Connolly, 860-677-4581
brian@maier.com
www.maier.com