StudioNorth, a 30-year brand communications veteran, today released version 1.0 of its Message Mapper™ subscription web software. Message Mapper is a technology-driven process that helps marketers focus and unify the voice of their brands for better business results.
Business marketers have long sought an easy-to-implement, sure-footed, business process that would simplify and demystify brand messaging development, while getting all stakeholders - both internal and external - “on the same page.” Message Mapper web software service leads marketers through the process of developing a complete messaging platform, ultimately presented in an impressive and practical graphical format that enhances adoption of the messages by internal stakeholders. It helps to operationalize corporate and product brands by aligning messages throughout all stakeholder groups. Message Mapper also helps promote message alignment in external marketing at all brand touchpoints: PR and web, print collateral, advertisements, and sales presentations and other personal interaction. In today’s ultra-fragmented media environment, consistent messaging is essential to effective audience targeting.
Message Mapper’s comprehensive, holistic process walks users through a “Summit Session” involving six distinct steps based on best practices in brand development. The Map Wizard feature helps users analyze information from this cross-functional Summit Session and presents it in a graphical message map format that elegantly and clearly communicates official messaging.
Message Mapper’s co-creators, Greg French, V.P. Strategic Solutions and Andy Goodfellow, V.P. Interactive at StudioNorth, officially launched Message Mapper version 1.0 on April 14, 2009. “We’ve conducted nearly a hundred message mapping Summit Sessions manually over the past 10 years for some of the world’s premier brands. With each one, we improved the process along the way,” says French. “Many users experience continuous value...it just keeps giving back over the lifetime of their brands.” Message Mapper software offers unprecedented flexibility and speeds the process of message development, consolidating the work of three or four different off-the-shelf software packages into a single, easy-to-use interface. “Message Mapper is made for the job…and it gives marketers a lot more control over their messaging,” French continues.
Because Message Mapper is a web-based application, no IT support, upgrading, or installation is required; a standard web browser and login/password gets subscribers up and running in less than two minutes. "Message Mapper is a business application that's ‘future proof,’ so it grows with your organization,” cites Goodfellow. “It has been built from the ground up with proprietary business logic and emerging technologies, so it’s powerful, yet easy to use, and fits almost any departmental budget.”
For users who prefer facilitation of the process, StudioNorth or its growing network of certified marketing consultant partners, called “Message Masters,” can assist. For an additional fee, these Message Masters can guide corporate users through their first Message Mapper Summit Session and Map Wizard process. The software subscription remains with the user so they may continue to refine and expand their messaging to other products and brands. Strategic marketing consultants are now being recruited for certification nationwide.
For more information visit www.messagemapper.com or contact Greg French at gregf@studionorth.com.
About Message Mapper and StudioNorth
Message Mapper is an operating division of StudioNorth focused on development of software solutions that help build brands with technology-driven process. StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies.
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Contacts:
Greg French
StudioNorth
847-785-2123
gregf@studionorth.com
