New Service a Core Offering of Weber Shandwick’s Digital Communications Group
Weber Shandwick:
- Weber Shandwick announced today the official launch of “Social Studio” — a digital production and communications service that addresses the intersection of content creation, social video syndication and new media relations.
- Social Studio recognizes the insatiable need for quality content that addresses specific interests of online publishers, including mainstream media sites, blogs, online video channels and those sharing content through social networks.
- The Social Studio offering is delivered through the firm's network of new media and content specialists, including former news reporters, digital strategists, bloggers, video producers and editors, writers and creative directors.
- Over the past two years, this team has developed and refined award-winning Web production and syndication models, having produced and shared over 1,000 videos for clients like General Motors, StandUp2Cancer and American Airlines.
- Led from Los Angeles, Social Studio is a core offering of Weber Shandwick's Digital Communications Group, which helps clients understand, apply and benefit from social and emerging media in measurable ways.
QUOTE
Chris Perry
Executive Vice President, Digital Strategy and
Operations at Weber Shandwick
“Social Studio allows us to drive advocacy in a way that addresses pressing changes in media and consumer behavior. It’s designed to help our clients understand new media best practices and, in the process, improve how they shape, tell and share stories online.”
VIDEO
Through Social Studio, Weber Shandwick produces and syndicates video for a wide array of companies, brands and non-profit organizations.
What Do You Stand For?
For Stand Up to Cancer, Weber Shandwick gained the participation of 40 bloggers to submit a self-portrait that stated why they were supporting the cause, and encourage their readers to take the stand as well. The video, one element of a massive online advocacy campaign, was among the foundation’s most popular YouTube videos and widely shared among bloggers and cancer advocates.
The Corvette ZR1
For Chevrolet, Weber Shandwick edited and syndicated in-car camera footage of Corvette speed tests to automotive enthusiasts, bloggers and press as part of a multi-media launch program. The video generated over 375+ online posts, 43 million impressions, 1.3 million views and 6,900 comments.
World Water Day Video Series
For PSI, Weber Shandwick partnered with GOOD Inc. to create an online video series to raise public awareness of safe drinking water and the solutions available to counter the spread of deadly water-born diseases. Launched prior to World Water Day 2009 the series generated over 1 million views in the first ten days leading to broader coverage of the campaign through blogs and mainstream media.
RELEVANT COVERAGE
WSJ: Time for Advertisers to Earn Hype
Read Write Web: Online Video Content Gains Momentum
Wired: Online Video Surge to Help Newspapers
New York Magazine: New Journalism and the New York Times
ABOUT WEBER SHANDWICK
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE:IPG). For more information, visit www.webershandwick.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5987571&lang=en
Contacts:
Weber Shandwick
Jeanne Beach, 310-854-8231
jbeach@webershandwick.com
