Nestlé Prepared Foods Company brandLEAN CUISINE® has selected Resource Interactive as its digital agency following a review. Resource will manage both digital strategy and consumer experience for the LEAN CUISINE® brand.
“We are pleased to be working with Resource Interactive. They bring their creativity and expertise in digital innovation and strategy to LEAN CUISINE,” said Kristin Gibbs, Marketing Director for the brand.
Added Kelly Mooney, Resource Interactive president and chief experience officer: “It’s incredibly gratifying to be chosen by LEAN CUISINE®, an innovator in its category. The brand embraces the power of the digital channel—both to strengthen the consumer relationship and as a growth driver to the business. We’re excited to translate the LEAN CUISINE® leadership to the digital space.”
About Resource Interactive
Resource Interactive is one of
the nation’s preeminent digital marketing agencies, helping Fortune 500
companies thrive in the evolving internet economy with award-winning
digital strategy, creative and technology solutions. Known for its
revolutionizing consumer insights, leading edge interactive design and
technological innovation, Resource Interactive is ranked among the top
ten independent interactive agencies in the nation.
Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 29-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
About Nestlé USA
Named one of “America’s Most Admired Food
Companies” in Fortune magazine for the twelfth consecutive year,
Nestlé USA provides quality brands and products that bring flavor to
life every day. From nutritious meals with LEAN CUISINE® to
baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé
USA makes delicious, convenient, and nutritious food and beverage
products that enrich the very experience of life itself. That’s what
“Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands
include: NESTLÉ® TOLL HOUSE®, NESTLÉ®
NESQUIK®, NESTLÉ® COFFEE-MATE®,
STOUFFER’S®,LEAN CUISINE®, HOT POCKETS®
and LEAN POCKETS® brand sandwiches, NESCAFÉ®,
NESCAFÉ® TASTER’S CHOICE®, NESTLÉ®
JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ®
CRUNCH®, NESTLÉ® BUTTERFINGER®, and
WONKA®. Nestlé USA, with 2008 sales of $8.8 billion is part
of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company
with a focus on Nutrition, Health & Wellness — with 2008 sales of $101
billion. For product news and information, visit Nestleusa.com
or NestleNewsroom.com.
Contacts:
Resource Interactive
Holly N. Davis, 614-621-2888
hdavis@resource.com
