Endorsed by the Drucker Institute, Book Helps Companies Improve Better and Faster
Brand Velocity, Inc., the Atlanta-based project acceleration company, announced today that CEO Jack Bergstrand’s book, Reinvent Your Enterprise, is now available on Amazon.com in hardcover, paperback and through Amazon’s portable reader, Kindle®.
Reinvent Your Enterprise builds upon the ideas of Peter F. Drucker and establishes a management system to help companies improve results through better knowledge work productivity.
“Brand Velocity takes on what Peter Drucker identified as the single greatest business challenge of our day—enhancing knowledge work productivity,” said Rick Wartzman, executive director of the Drucker Institute. “Where Drucker wrote about ‘what’ managers need to do, Jack Bergstrand explains ‘how’ to actually doing these things.”
Bergstrand’s research sheds light on why the scientific management principles developed by Frederick Taylor in the early 1900’s worked well for most of the 21st century, but in recent decades, stopped working as knowledge workers, including managers, analysts and service providers, became the majority of the workforce.
“Companies too often struggle to get things done fast enough, to change productively, and to compete effectively in today’s borderless global economy,” said Bergstrand. “Belt tightening is no longer enough. Enterprise reinvention—through Drucker’s knowledge work productivity ideas—is now the most sustainable solution for competitive advantage in the 21st century.”
To help companies achieve sustainable reinvention and reduce risk in the Knowledge Age, Reinvent Your Enterprise integrates the Strategic Profiling® assessment tool. This tool helps project team members uncover and manage their preferences and priorities and, as a result, improve their enterprise projects.
With more than 25 years experience in cross-functional management, Bergstrand is an expert in accelerated enterprise reinvention. He founded Brand Velocity, Inc., developed the Strategic Profiling instrument and led a variety of corporate functions, including the global business systems of The Coca-Cola Company.
For more information on Reinvent Your Enterprise and Brand Velocity, visit www.brandvelocity.com/reinvent/.
About Brand Velocity
Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large-scale technology projects. By combining independence, senior experience on the ground, and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former Fortune 500 C-level executives, Brand Velocity advisors help companies implement enterprise projects better, faster, and at a lower cost. For more information, please visit www.brandvelocity.com.
Contacts:
For Brand Velocity, Inc.
Arketi Group
Annette Filliat,
404-929-0091 x209
afilliat@arketi.com
