Award is Earned for Client Anritsu Company Multi-Channel Direct Marketing Campaign
Beasley Direct Marketing, Inc.:
News Facts:
- Beasley Direct Marketing, Inc. of Northern California, was awarded the distinguished Direct Marketing Association DMA International ECHO Bronze Award, on Tuesday, October 21, 2009 at the DMA Annual conference in San Diego. The award was earned for a multi-channel direct marketing campaign Beasley Direct Marketing, Inc. created for client Anritsu Company of Morgan Hill, CA. The campaign included a personalized (PURL) dimensional direct mail box, personalized email campaign, personalized lead registration micro-site, and a telemarketing effort. “The campaign exceeded our lead generation goals more than 1,000%, and was a great door opener for our sales team,” said Katherine Van Diepen, Anritsu Director of Marketing Communications, Microwave Measurements Division.
- This year's DMA International ECHO award competition had 1,300 entrants from agencies worldwide, and only 3 top winners (Bronze, Silver and Gold) are selected for 12 business categories. Beasley Direct Marketing, Inc. placed as a Bronze Echo winner in the Information Technology business category.
- DMA International ECHO Awards honors the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target audience. Outstanding creative is necessary to win a coveted ECHO and is one of three required qualities. Award recipients must also have superb marketing strategy and excellent results.
About us:
Beasley Direct Marketing is known for applying the latest in marketing technology in online and direct marketing, such as email marketing, search engine optimization, pay-per-click advertising, mobile marketing, website design, direct mail marketing, and database management. Clients have included giants such as Business Objects/SAP and hot startups including NComputing and MarkMonitor. Beasley Direct Marketing is privately held and headquartered in Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.
Anritsu Company is the American subsidiary of Anritsu Corporation, a global provider of innovative solutions for more than 100 years. Anritsu has more than 3,700 employees in 18 countries, including offices throughout the United States, as well as in Canada, Central America, and South America. Anritsu Company provides solutions for existing and next-generation wired and wireless communication systems. Its measurement solutions include optical, microwave/RF, wireless and digital instruments that can be used during R&D, manufacturing, installation, and maintenance. Anritsu Company also provides precision microwave/RF components, optical devices, and high-speed devices for design into communication products.
ECHO Competition began in 1929 as the “Best in Direct Mail” contest. As interest grew, and business expanded, it was changed in 1979 to encompass all types of media direct marketing spectrum. Today, ECHO is the longest established international award that honors excellence in direct marketing. Entries are evaluated on creativity, marketing strategy, and response results. ECHO winning campaigns stand as models for what direct marketers will strive for in the years ahead — responsive to clients, engaged with customers, focused and accountable for measurable, meaningful outcomes that delight and exceed expectations.
Resources:
Case study: www.beasleydirect.com/ECHO/EchoCaseStudy
Photo of agency and client team: www.BeasleyDirect.com/ECHO/TeamPhoto
Detailed photo of direct mail piece: www.BeasleyDirect.com/ECHO/directmail
Beauty photo of direct mail piece: http://www.beasleydirect.com/ECHO/WinningCampaignPhoto2009.pdf
Photo of the email campaign and the registration and thank you pages: www.BeasleyDirect.com/ECHO/email
Contacts:
Beasley Direct Marketing, Inc.
Laurie B. Beasley,
408-782-0046 ext. 21
President
Fax: 408-782-9604
lbeasley@beasleydirect.com
or
Anritsu
Katherine
Van Diepen, 408-778-2000 ext. 1550
Director of Marketing
Communications
Microwave Measurements Division
Fax:
408-778-0239
Katherine.VanDiepen@Anritsu.com
