First Distribution Partnership Validates Demand for ErgoMotion™ Technology
Today from the International Consumer Electronics Show (CES) in Las Vegas, Smartfish Technologies announced its first strategic partnership to distribute and sell its ErgoMotion™ technology with Hitachi Maxell. As part of its agreement with Hitachi Maxell, Smartfish will provide its award-winning ErgoMotion technology to Hitachi Maxell for distribution to retailers in North America and Latin America and provide ongoing technical support. In addition, Smartfish will manufacture the resulting Hitachi Maxell branded products powered by ErgoMotion.
"Our partnership with Hitachi Maxell demonstrates the growing market demand for an advanced computer peripheral solution to enable healthier, more productive computing," said Dr. Jack Atzmon, president and CEO of Smartfish Technologies. "Through our work with Hitachi Maxell, we will be able to immediately offer products based on our ErgoMotion technology to a large domestic and international consumer audience through Maxell's established network of retail partners. The Hitachi Maxell partnership is the first example of Smartfish's ability to help its partners succeed in the marketplace with new and innovative products conceived, designed and manufactured by Smartfish."
Combining the science of ergonomics with the technology of motion, Smartfish's ErgoMotion is the industry's most advanced computer peripheral solution designed to relieve discomfort and repetitive stress injuries (RSI) related to extended computer usage. The technology forms the basis for a new generation of solutions, including mice and keyboards that promote comfort and productivity for a wide range of computer users during long hours of daily usage, whether at work or at home. ErgoMotion enables computer peripherals to automatically adjust the user's natural hand and wrist positions throughout the day, providing for a more comfortable, healthier, and enjoyable computer lifestyle.
"Smartfish's ErgoMotion technology is not only innovative in its design, but it solves the inherent problem of discomfort and injury caused by repetitive use of computer peripheral devices," said Gordon Tetreault, Hitachi Maxell's director of accessory products sales and marketing. "Through this partnership, Hitachi Maxell will immediately expand its line of computer products to bring next-generation technology and peripherals to our customer base. Smartfish has provided Hitachi Maxell with a new and unique innovation which will only strengthen our broader portfolio of products."
The Smartfish ErgoMotion Keyboard is the world's first intelligent keyboard that subtly shifts its angle throughout extended computer use, creating an entirely new keyboard experience for the user by tracking the typing speed and self-adjusting its position according to user needs. With a unique design that looks as good as it feels, key features of the new keyboard include auto-prompt exercise program, integrated wrist rest and sensor lights. The ErgoMotion Keyboard only requires a single USB connection, enabling simple plug-and-play without the need for additional wires or connections.
The Smartfish ErgoMotion Mouse is the first laser mouse for the PC that features a patented swivel mechanism to promote a fluid movement, allowing the mouse to intuitively adapt to the user's hand position. Smartfish's technology enables forward, backward and lateral pivots, creating a wave-like movement for the wrist every time the mouse is in use. The ErgoMotion Mouse boasts a sleek design, and features both left and right click, four-way scroll wheel and a discreet wireless USB plug-in. The device is compatible with MACs and PCs, and features an ambidextrous design for both right and left-handed users.
Smartfish's ErgoMotion technology, including its mouse and keyboard, are on display in Hitachi Maxell's booth (#9823 in the Central Hall) at CES, January 7-10 at the Las Vegas Convention Center. The Smartfish ErgoMotion Mouse is a CES Innovation Award Honoree, and can be viewed in the Innovations 2010 Design and Engineering Awards Showcase located in the Las Vegas Convention Center Grand Lobby. A demonstration of the mouse will be held on Sunday, January 10 from 10:30 a.m. – 11:00 a.m. in the Grand Lobby.
About Smartfish Technologies
Smartfish Technologies was founded on a passion for healthier living, smart technology and true ergonomic innovation in an ever-growing electronic world. As a practicing chiropractor of 14 years, Smartfish president and CEO Dr. Jack Atzmon met with thousands of patients who continually complained of hand, wrist, shoulder and back pain. Through extensive knowledge of repetitive stress injury (RSI) - common forms known as Carpal Tunnel Syndrome, he began to understand that a key contributor to these ailments came from the day-to-day use of computers - specifically, repetitive motion of computer peripheral use.
Dr. Atzmon's vision and breakthrough technology led him to form Smartfish Technologies and launch a line of computer peripherals based on the company's ErgoMotion technologies, beginning with the ErgoMotion Mouse, to promote a healthy PC lifestyle for work and play. For more information, please visit www.getsmartfish.com.
About Maxell
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. The company offers a full line of electronics care and maintenance products along with storage products and a well-known brand of headphones, iPOD/MP3 peripherals and speakers. Maxell has been recognized for forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.
For more information, please visit www.maxell.com.
Contacts:
Smartfish
Avi Katz, 888-567-7627 ext. 201
avi@smartfishtechnologies.com
www.getsmartfish.com
