8Seconds Partnership Is the Latest Certified Premium Services Offering From Return Path Designed to Help Marketers and Publishers Increase Email ROI
Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with 8Seconds, multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative.
With 8Seconds Optimizer, marketers or email senders can deploy emails that present a selection of different images (calls to action, banners, sponsor logos, buttons, header images, and so on). 8Seconds shows these different images to the recipients that open the email. 8Seconds then measures, in real time, the effectiveness of the combination of images based on open rates and clicks, and once a statistically significant or pre-determined measure has been reached, it automatically shows the optimized email to the remaining recipients. The 8Seconds Optimizer works best in combination with Return Path's Certification email whitelist program because certified emails are delivered with images rendered and links enabled at many top email providers, including Windows Live Hotmail and Yahoo! Mail. The default setting for both Hotmail and Yahoo! is images are turned off for non-certified email, making image-based services such as this less effective.
8Seconds Optimizer via Return Path Premium Services allows email marketers to easily use the real-time, multivariate testing tool regardless of what email broadcast platform or ESP the marketer is using. Marketers can easily begin using the 8Seconds Optimizer to discover the specific email creative that resonates best with their audiences and customers.
"Marketers and other large-volume email senders realize how effective email testing can be to improving the response rate and ROI of their email campaigns. Currently though, email testing can be a laborious process requiring marketers to wade through reports, figure out the most effective elements, and manually change the elements to be tested," said Pieter Wuyts, Sales & Marketing Director, 8Seconds. "With 8Seconds Optimizer, we offer marketers the ability to test and adapt their email campaigns, in real time, so they can see immediate benefits and increased response rates. Return Path is at the center of the email universe working to solve the email problems of both email senders and ISPs and large email receivers. We are excited to be partnering with them."
Return Path's partnership with 8Seconds it the latest offering for Return Path's Certified Premium Services. ISPs, enterprises, and companies around the globe currently rely on the Return Path Certification whitelist to identify legitimate email from spam. In turn, the Return Path Certification whitelist gives legitimate email senders preferential treatment toward inbox placement for more than 1.8 billion email inboxes worldwide and top receivers like Window Live Hotmail and Yahoo! deliver certified email with images and links automatically turned on.
Return Path is now building on these Certification benefits by partnering with top-line email solution providers to offer enhanced capabilities for increasing subscriber response. Earlier partnerships and services include, Return Path's recent partnership with RPost, the global leader in providing Legal Proof® records in email, and a partnership with Liveclicker to offer marketers the ability to easily and seamlessly add in-email video.
"Marketers and email publishers are looking for ways to improve and enhance the emails that are successfully delivered to inboxes. 8Seconds Optimizer offers a real time system of adapting emails based subscriber response," said George Bilbrey, President, co-founder, Return Path. "ISPs and other mailbox providers have trust in the tools and services that Return Path offers them to help identify legitimate emails in their vast email streams. Ultimately, ISPs and large-email receivers want to deliver emails that are "wanted" by their customers. With 8Seconds, marketers have a tool to hone their emails to customers and potential customers so that they can deliver emails that resonate best and have lower complaint rates."
Learn more about Return Path's Certified Premium Services.
About 8Seconds
8Seconds is a Belgian company active in the email marketing sector that developed the technology that increases the success ratio of email campaigns through statistical analysis and optimization techniques. 8Seconds very quickly became market leader in real time email optimization thanks to its focus and dedication on email marketing only. Information about 8Seconds can be found at www.8Seconds.net.
About Return Path
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal:www.senderscore.org. Information about Return Path can be found at www.returnpath.net.
Contacts:
Return Path
Tami Forman
tami.forman@returnpath.net
or
Jeff
Rutherford Media Relations
Jeff Rutherford, 413 475-0087
jeff@jeffrutherford.com
