Research and Markets: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market

Research and Markets (http://www.researchandmarkets.com/research/zm2z69/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market" to their offering.

Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

• More than half of ice cream consumption in Spain is in the pursuit of indulgence
• Older consumers, already the largest consumers of ice cream, will become increasingly important as Spain's population ages
• Spain has the second highest private label ice cream penetration in major global markets
• The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers

Reasons to purchase:

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Ice Cream consumers. This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Key Topics Covered:

1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix

Companies Mentioned

• Asturiana
• Bornay
• Eroski
• Frigo
• ICFC
• Nestle
• Pabrai's Fresh and Naturelle
• Ultzana
• Unilever
• Tip Top

For more information visit http://www.researchandmarkets.com/research/zm2z69/consumer_trends

Source: Canadean Ltd

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Laura Wood, Senior Manager
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Sector: Milk and Dairy Products