CHANDLER, Ariz. and NEW YORK, Oct. 1 /PRNewswire-FirstCall/ -- ProLink Solutions, a wholly owned subsidiary of ProLink Holdings, the world's leading provider of Global Positioning Satellite ("GPS") golf course management systems and on-course advertising, and ABC New Media Sales, a unit of ABC National Television Sales, announced today that they have entered into an exclusive national advertising sales representation agreement.
Under the agreement, ProLink will have access to the ABC National Television Sales (NTVS) team which will sell national advertising on The ProLink Network, ProLink's proprietary Global Positioning Satellite (GPS)-based system, which reaches more than 12 million golfers at 400 golf courses. The agreement, effective immediately, was announced today by Lawrence D. Bain, Chief Executive Officer of ProLink Solutions, and John Watkins, President of ABC National Television Sales.
The ProLink Network provides golfers with state-of-the-art detailed graphics of the golf holes -- depicting yardage to hazards and holes, statistics, streaming sports scores, individual scoring, and other information designed to enrich the golfing experience. ABC New Media Sales is now responsible for selling full-screen, quarter-screen and other advertising opportunities which will be available on 35,000 monitors installed on golf carts in use at 400 U.S. courses.
The representation agreement also provides ProLink with access to the comprehensive national and local sales strategies, and the extensive client and agency relationships, available from ABC New Media Sales and ABC National Television Sales. In addition, ProLink benefits from the ABC rep firm's wide range of research, marketing and promotional tools.
"ProLink's real-time content creates a compelling environment for a captive audience of golfers with the high-end demographics frequently sought by advertisers," said ProLink's Mr. Bain. "We look forward to working with ABC New Media Sales to bring even greater value to our advertising clients as The ProLink Network continues to extend its reach.
"ABC National Television Sales' Mr. Watkins added: "ProLink offers advertisers and their agencies a dynamic out-of-home platform reaching affluent golfers who demonstrate extremely high recall of the advertisements placed on its GPS-based service.
"Through its constantly refreshed content on 10.4-inch golf cart screens, ProLink presents different advertising messages at each hole, offering a clutter-free environment that promotes high recall. Advertising messages are inserted in an unobtrusive way in various sizes and formats depending upon the on-screen content being viewed by individual golfers.
"This agreement represents a major milestone for ProLink as ABC New Media Sales expands our category leadership and introduces the ProLink network to broader segments of the advertising community," said Andy Batkin, CEO of ProLink's advertising division ProLink Media.
Dave Daniels, Vice President and National Sales Manager, ABC New Media Sales, commented: "The ProLink Network has demonstrated an innovative and effective way to target and reach a highly attentive audience of golfers with significant buying power."
About ProLink
ProLink Solutions (BULLETIN BOARD: PLKH) is the world's leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions' core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers' overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions' products and services have captured markets both nationally and globally. For more information about ProLink, visit http://www.goprolink.com/, call 480.753.2337 or e-mail
About ABC National Television Sales
ABC National Television Sales unit (NTVS) has rapidly made its mark as a leading sales representative for place-based networks and in professional sports. Clients range from Meijers supermarkets and Gas Station TV to two dozen professional sports teams. ABC Times Square Studio's SuperSign is also repped by NTVS.
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.
CONTACT:
Media:
Daniel Mitchell
Buffalo Communications
253.312.4536
