DURHAM, N.C., June 13, 2012 /PRNewswire/ --Marked by the launch of a multi-million dollar global marketing campaign, Lenovo (HKSE: 992) (ADR: LNVGY) today announced the worldwide availability of its coveted IdeaPad U310 and U410 Ultrabooks. Powered by the latest 3rd generation Intel® Core' processors, Lenovo's latest U Series Ultrabook' devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. To showcase the benefits and features unique to its new Ultrabooks, Lenovo's multi-faceted, global "Book of Do" campaign highlights how the combination of innovative thinking and IdeaPad Ultrabooks empower people-the world's tinkerers, creators and builders-to make great things happen.
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Lenovo Ultrabook devices combine the best features of traditional laptops-powerful processing performance, large storage capacity and rich audio-with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrant colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. Lenovo is making this progressive technology attainable for consumers with prices starting under $800 (USD).
"Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device," said Peter Hortensius, president, Product Group, Lenovo. "Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives."
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