CHICAGO, March 14, 2013 /PRNewswire/ -- Last night, Leo Burnett was the agency front-runner at the 2013 Dubai Lynx International Festival of Creativity, winning a total of 28 honors - two Grand Prix, one Gold, 13 Silver and 12 Bronze awards at the ceremony. Leo Burnett MENA was crowned "Network of the Year" for the second year in a row. Six global offices, including Cairo, Beirut, Doha, Dubai, Jeddah, and Jordan, contributed to the overall creative performance, winning for major global brands including Mobinil, McDonald's, P&G, Qtel, Fox International and Samsung.
Leo Burnett Cairo won the Grand Prix in the inaugural Branded Content & Entertainment category for Mobinil's "Always Together" campaign, while Leo Burnett Dubai took home the coveted Print Grand Prix for FOX International Channels' innovative "Break-Free" campaign. Leo Burnett Beirut collected a Gold award in Branded Content & Entertainment for Bel Group's "Happiness Heroes."
The Dubai Lynx awards recognize creative talent from across the Middle East and North Africa.
Leo Burnett MENA's 2013 Dubai Lynx award winners include:
Network of the Year: Leo Burnett MENA
Grand Prix
- Mobinil "Always Together" - Branded Content & Entertainment (Leo Burnett Cairo)
- Fox International "Break-Free - Alien 3/Matrix/Scary Move 4" - Print Campaign (Leo Burnett Dubai)
Gold
- Bel Group "Happiness Heroes" - Branded Content & Entertainment (Leo Burnett Beirut)
Silver
- Mobinil "Always Together" - Branded Content & Entertainment (Leo Burnett Cairo)
- McDonald's "A Day Offline - Phone Vault" - Direct (Leo Burnett Dubai)
- Warde "The Quest" - Film Craft (Leo Burnett Beirut)
- Chateau Ksara "The Original Story - The Hunter" - Film Craft (Leo Burnett Beirut)
- Chateau Ksara "The Original Story" - Interactive (Leo Burnett Beirut)
- Fox International "Break-Free Print Campaign" - Media (Leo Burnett Dubai)
- Al Waseet "Look No Further" - Media (Leo Burnett Jeddah)
- Nawras "Piggybacking" - Media (Leo Burnett Dubai)
- Dubai International Film Festival "Film Personality Test" - Media (Leo Burnett Dubai)
- P&G "The Promise" - Media (Leo Burnett Dubai)
- McDonald's "A Day Offline" - PR Best Use of Social Media (Leo Burnett Dubai)
- McDonald's "A Day Offline" - PR Corporate Reputation (Leo Burnett Dubai)
- Qtel "Prophet" - PR Non-Corporate (Leo Burnett Doha)
Bronze
- Qtel "Eternal Light" - Film Craft (Leo Burnett Beirut)
- Mobinil "Always Together" - Film Craft (Leo Burnett Cairo)
- NGO "Volunteers Do Not Seek Recognition" - Film (Leo Burnett Cairo)
- Mobinil "Same Same - Facebook/Blog/Google" - Film (Leo Burnett Cairo)
- P&G "The Promise" - Integrated (Leo Burnett Dubai)
- Mobinil "Always Together" - Media (Leo Burnett Cairo)
- Dubai International Film Festival "Film Personality Test" - Media (Leo Burnett Dubai)
- Nawras "Piggybacking" - Media (Leo Burnett Dubai)
- Dubai International Film Festival "Film Personality Test" - Media (Leo Burnett Dubai)
- P&G "The Promise" - Outdoor (Leo Burnett Dubai)
- Bel Group "Happiness Heroes" - PR Corporate Reputation (Leo Burnett Beirut)
- Outbox "Rare Short Films. No Reruns" - Promo & Activation (Leo Burnett Beirut)
About Leo Burnett
Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named "Network of the Year" by YoungGuns, Golden Drum, Dubai Lynx and MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.
SOURCE Leo Burnett Worldwide
