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Dow Jones News
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EQS-News: VIVA CHINA AND FEYENOORD JOIN HANDS TO LAUNCH FEYENOORD VIVA FOOTBALL ACADEMY

Dow Jones received a payment from EQS/DGAP to publish this press release.

EQS-News / 23/01/2018 / 18:24 UTC+8 
 
*Viva China and Dutch Eredivisie Champion Feyenoord 
Join Hands to Launch Feyenoord Viva Football Academy* 
 
_Introduce World's No.1 Youth Development Programme 
Nurture the Next Generation of Chinese Football Players_ 
 
*23 January 2018, Hong Kong/Beijing* - Viva China Holdings Limited (the 
"Company" or "Viva China", and collectively with its subsidiaries, the 
"Group"; HKEx stock code: 8032) entered into a strategic cooperation 
agreement with Feyenoord Rotterdam ("Feyenoord"), the Dutch Eredivisie 
champion 2016-2017 and a major powerhouse, to jointly launch "Feyenoord Viva 
Football Academy" across China. 
 
Through introducing the world-class football training programme of 
Feyenoord, together with its professional coaches and extensive resources to 
Feyenoord Viva Football Academy, the two parties are committed to developing 
youth football training programme nationwide, and promoting strategic 
development of the football industry in China. The collaboration also 
targets to complement the development of Viva China's Li Ning Sports Parks, 
sports towns and sports community projects, and to promote the 
diversification of its sports-related businesses. 
 
Founded in 1908, Feyenoord is one of Europe's most prestigious football 
clubs with a profound history. It has won fifteen Dutch Eredivisie titles 
and was the first Dutch team to win the European Champion Clubs' Cup in 
1970. According to the "Player Development Ranking - World Cup 2014" 
mandated to undertake by FIFA and published by the International Centre for 
Sports Studies (CIES), Feyenoord triumphed over international super football 
clubs such as FC Barcelona and Manchester United to top the leader board 
with the success of having trained and exported the largest number of 2014 
World Cup players. Feyenoord Academy in Rotterdam, the Netherlands, has set 
a record for being named the "Best Youth Academy in the Netherlands" for 
five seasons running (2009-2014) by the Royal Dutch Football Association 
(KNVB). 
 
*Mr. Li Ning, Chairman and Chief Executive Officer of Viva China*, said, "We 
are pleased to enter into a strategic partnership with Feyenoord. Football 
is a popular sport in China. The Chinese government has been providing 
utmost support and assistance in the promotion of football across the 
country. The announcement of the "Medium and Long-Term Development Plan of 
Chinese Football (2016-2050)" and "Plans for the Construction of National 
Football Facilities (2016-2020)" in the first half of 2017 put forward 
policy guidance on youth training programmes. Benefitting from favourable 
national policies that help promote football training, the Group, together 
with Feyenoord, will launch 'Feyenoord Viva Football Academy' nationwide 
with a wide range of football training projects, offering world-class and 
highly-regarded training programmes to all walks of life, from youngsters to 
local coaches and school teachers. We are committed to jointly promoting 
nationwide participation in football, and contributing to the sustainable 
development of the sports industry in China." 
 
Mr. Li Ning added, "In addition, this cooperation is an important step for 
the Group to explore diversified development of sports-related businesses 
and is expected to enrich our sports resources in the field of football. We 
trust that Feyenoord's international reputation will help in our 
negotiations of replicating and establishing Li Ning Sports Parks, sports 
towns and sports communities across China, which helps accelerate our pace 
in investing in and developing such community development projects. " 
 
*Mr. Mark Koevermans, Chief Commercial Officer of Feyenoord*, said, "We are 
very excited about the cooperation with Viva China to establish the 
'Feyenoord Viva Football Academy' in China to jointly promote football 
training and exchange programme among Chinese youth. We share the same 
passion in football as the Chinese people. Feyenoord's goal has always been 
to promote football culture around the world. Through our systematic and 
award-winning youth programme, and a team of professional and experienced 
coaches, we look forward to nurturing local football talents and promoting 
football in China." 
 
-End- 
 
*About Viva China Holdings Limited(HKEx Stock Code: 8032)* 
The Group is principally engaged in (i) sports competition and event 
production and management, sports talent management, and provision of 
sports-related consultancy service; and (ii) property and community 
development, research and development, manufacturing, marketing and sales of 
construction materials, operation of Li Ning Sports Parks and provision of 
consultancy and sub-contracting services. It is the Group's strategy to 
drive the establishment of an integrated sports platform with its various 
sports resources in capturing their potential commercial value, and building 
people-oriented sports communities that promote nationwide physical fitness 
with the Group's sports portfolio infused with diversified entertainment and 
leisure elements, so as to enhance the quality of living and promote 
sportive and healthier lifestyle across the PRC. 
 
*About Feyenoord Rotterdam Football Club* 
Feyenoord Rotterdam Football Club is based in the second largest city of 
Rotterdam in the Netherlands. Feyenoord, together with Ajax and PSV, is 
recognised as the Big Three in Dutch football. Since its establishment in 
1908, Feyenoord Rotterdam has won 15 Dutch Eredivisie titles, 12 KNVB Cups, 
3 Dutch Super Cup, 1 Intercontinental Cup, 2 UEFA Cup and became the first 
Dutch team to win the European Champion Clubs' Cup in 1970. During the 
2016-2017 season, the team took the crown at the Dutch Eredivisie league 
again after 18 years. 
 
*Media Enquiry* 
*Cornerstones Communications Ltd.* 
 
Sharis Siu (852) 2903 9292/ 9316  sharis.siu@cornerstonescom.com 
           8576 
Sam Choi   (852) 2903 9289/ 9642  sam.choi@cornerstonescom.com 
           7738 
Lizzy Ke   (852) 2903 9287/ 9719  lizzy.ke@cornerstonescom.com 
           5893 
 
Document: http://n.eqs.com/c/fncls.ssp?u=MGCTDKXMTI [1] 
Document title: VIVA CHINA AND FEYENOORD JOIN HANDS TO LAUNCH FEYENOORD VIVA 
FOOTBALL ACADEMY 
 
23/01/2018 Dissemination of a Marketing Press Release, transmitted by EQS 
Group. 
The issuer is solely responsible for the content of this announcement. 
 
Media archive at www.todayir.com 
 
1: http://public-cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=89261711979c22e95ad2bb04f8eb68d0&application_id=647685&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

January 23, 2018 05:24 ET (10:24 GMT)

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