Sophi Dynamic Paywall wins global award for Best Paid Media Strategy
TORONTO, Dec. 01, 2021, The Globe and Mail's artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA's 2021 Digital Media Awards Worldwide award in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both content characteristics and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
The judges unanimously selected Sophi Dynamic Paywall as the winner, with one judge commenting: "What Globe and Mail did is state of the art and what I appreciate most is that they permanently tested against the old paywall so those results are really, really sustainable."
The World Association of News Publishers (WAN-IFRA)'s Digital Media Awards Worldwide is the news media industry's global digital media competition. The worldwide winners are selected from the winners of the regional Digital Media Awards in Africa, Asia, Europe, Latin America, the Middle East, North America and South Asia, which together provide news publishers with regular showcases for best-practice innovation in digital publishing worldwide. The awards recognize and celebrate the best of digital media.
"Sophi Dynamic Paywall has been crucial to driving reader revenue at The Globe and Mail," said Phillip Crawley, Publisher and CEO of The Globe and Mail. "I look forward to sharing more stories about how Sophi's other customers are seeing great results with our AI-powered technology."
Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals. The Sophi suite of tools also consists of Sophi Site Automation which autonomously curates content across all of a publisher's digital properties and Sophi Content Paywall which uses complex natural language processing models to analyze every piece of content and select articles to put in front of or behind a hard paywall, maximizing the value of both the subscription revenue opportunity and the advertising revenue for publishers.
Publishers on five continents now use Sophi's AI and ML technology to power paywall decisions, website automation and print automation.
About Sophi.io
Sophi.io (https://www.sophi.io) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI-powered tools that includes Sophi Site Automation and Sophi for Paywalls. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume. Sophi also powers automated laydown of print and ePaper publishing.
