Rob Rinderman and Darryl Haberman bring decades of corporate communications, digital marketing and enterprise business development experience as Cerfinity scales its Digital Provenance Technology platform
NEWTON, NJ / ACCESS Newswire / August 5, 2026 / Cerfinity (cerfinity.com), the Digital Provenance Technology platform, today announced it has engaged SMC Consulting to lead business development as the company scales its product-authentication platform across commerce partners and brand verticals. Under the engagement, SMC principals Rob Rinderman and Darryl Haberman will drive strategic introductions and partnership development on Cerfinity's behalf.
The engagement comes as Cerfinity advances a platform-partnership strategy positioning its tamper-proof NFC authentication and chain-of-custody registry as an authentication layer for e-commerce platforms and the brands they host - a thesis the company detailed in a white paper released this past week.
Rob Rinderman, Founder and President of SMC Consulting, brings more than three decades of corporate communications, strategic advisory, and business development experience across public and private companies. Darryl Haberman, President of Haberman Consulting, brings 25+ years of enterprise business operations and strategic partnership experience, including senior digital roles at the National Hockey League, Major League Baseball Advanced Media, and Disney Streaming Services.
"As we move from building the platform to scaling it, the right business-development partners matter enormously," said Stuart Fine, CEO of Cerfinity. "Rob and Darryl bring exactly the combination we need - deep corporate-communications and strategic-advisory experience on one side, and enterprise partnership and brand-side relationships on the other. Their engagement lets us move faster on the platform and brand partnerships that are central to Cerfinity's growth."
"Cerfinity is solving a problem that every premium brand and commerce platform is being forced to confront," said Rob Rinderman of SMC Consulting. "Authenticity and provenance are becoming infrastructure table stakes, not add-ons. We're glad to help connect Cerfinity with partners who see where this market is heading."
About Cerfinity
Cerfinity is a Digital Provenance Technology platform that combines tamper-proof NFC authentication with a verifiable chain-of-custody registry, binding a physical product to its digital record so that a single tap confirms authenticity, reveals provenance, and opens a branded post-purchase engagement channel. Cerfinity serves high-value categories exposed to counterfeiting and resale fraud, including spirits, graded collectibles, luxury goods, and specialty food. Cerfinity is a venture of Remergify, Inc.
About SMC Consulting
SMC Consulting is a New York-based strategic advisory firm providing corporate communications and business development services to public and private companies. Founded by Rob Rinderman, SMC works alongside Haberman Consulting, led by Darryl Haberman, to deliver enterprise partnership and business-development expertise to growth-stage ventures.
Media and Investors:
Stuart Fine
CEO
stuart@cerfinity.com
SOURCE: Remergify, Inc.
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/publishing-and-media/cerfinity-teams-up-with-smc-consulting-to-accelerate-platform-and-brand-partne-1201769
