Alex Perriello, president and chief executive officer of the Realogy Franchise Group, will deliver a keynote address entitled, "Creating Real Value in the Virtual World during the sixth annual National Real Estate Online Convention & Exposition. Perriello's keynote will be accessible to all convention attendees on the Internet as of 12:01 a.m. on Feb. 22. Convention attendance is free and open to the general public. Registration information can be found at: http://recyber.cyberconventions.com.
The presentation, delivered in a virtual forum, outlines essential strategies for delivering the utmost value to consumers in an industry that is being revolutionized by the internet. The presentation will address critical areas including: strengthening Internet marketing prowess, improving the online consumer experience, evolving Internet business practices ahead of consumer behaviors; and assuming a leadership role in servicing customers and the development of new Internet technologies.
Fifty thousand real estate professionals are expected to attend this seven-day virtual event, which will be held online Feb. 18 - 24. This year's event also includes an additional keynote address by 2007 National Association of REALTORS® President Pat Vredevoogd Combs, vice president of Coldwell Banker AJS Schmidt, plus over 30 Nationally recognized real estate trainers, authors and industry experts.
Since April 2004, Perriello has been overseeing the Realogy Franchise Group, which consists of the CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty® real estate brands. Combined, the Realogy Franchise Group includes approximately 15,000 franchised and company-owned offices and 320,000 brokers and sales associates worldwide.
Perriello previously served as president and CEO of Coldwell Banker Real Estate Corporation from 1997 to 2004. During this time, he was acclaimed by REALTOR Magazine as "The Great Innovator and one of its "25 Most Influential People in Real Estate. Perriello is widely recognized as a real estate industry leader and keen observer in the areas of policy and market trends. With more than 25 years in the real estate industry, he has long been among its distinguished leaders and is a frequent speaker at industry events. He has also appeared as an industry expert on various news programs, including CNN, CNBC and FOX News. In addition, he has been widely quoted in real estate trade magazines as well as business and consumer publications, including USA Today, Fortune, Money and The Wall Street Journal.
About Realogy
Realogy Corporation (NYSE: H), the world's largest real estate franchisor, has a diversified business model that also includes real estate brokerage, relocation and title services. Realogy's world-renowned brands and business units include Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA®, Sotheby's International Realty®, NRT Incorporated, Cartus and Title Resource Group. Headquartered in Parsippany, N.J., Realogy (www.realogy.com) has approximately 15,000 employees worldwide. To receive Realogy press releases, sign up for an e-mail subscription or secure a link for your RSS reader at www.realogy.com/media.
