DelCorean LLC, makers of Cramp911, are backing the roll-out of the topical muscle relaxer in the New York market with a multimedia campaign that will run through early April.
With Cramp911 now stocked in all New York metropolitan area Duane Reade drug stores and numerous independent pharmacies, DelCorean has planned print and broadcast ads to run in local dailies including The New York Post and AM New York. Coupons offering $2.00 and $5.00 discounts are available through newspapers and store flyers. Additionally, DelCorean has sponsored its Cramp911 message of rapid muscle spasm relief on more than a quarter of a million eco-friendly coffee cup sleeves being distributed throughout Manhattan.
Retailer interest in Cramp911 has been keen since Cramp911 represents a new category of topical muscle relaxer aimed at relieving muscle cramps and spasms in under a minute. Cramp911's Food and Drug Administration-approved homeopathic ingredients offer relief that lasts for up to eight hours. The product is available in both travel and nightstand-size roll-on dispensers. Unlike analgesic creams that treat post-cramp pain, Cramp911 alleviates the cramp quickly, thus avoiding the post-cramp pain syndrome.
Medical research shows that 95% of Americans experience muscle cramps at some time in their lives. For many, muscle spasms are a chronic occurrence. Cramping is most common in adults, although it also affects children. Certain prescription drugs, such as statins, can exacerbate the condition. Cramp911 relieves pain resulting from athletic activity, night-time cramping, statin or other prescription-induced cramps, dehydration or even cramping associated with chronic conditions such as multiple sclerosis or fibromyalgia.
About DelCorean LLC
DelCorean LLC, based in Orefield, PA, was formed in 2008 to launch Cramp911 initially in Eastern and South-Central Pennsylvania. The product is now launching nationally into stores, and is also available through major online retailers including CVS.com, drugstore.com and Amazon.com. Cramp911 is one of the only topical analgesics formulated specifically for rapid muscle cramp relief that is sold through OTC merchandising. DelCorean develops and markets Cramp911® in 4.5 ml and 21 ml sizes. For sales and distribution information, email marketing@Cramp911.com, or call 1-800-696-1490. Photos available upon request.
Contacts:
Burchfield & Wolin Public Relations
Stephanie Burchfield,
480-460-4111 Office
602-418-2501 Mobile
Burchfield.stephanie@gmail.com
