New SEO startup Keyword Hero provokes Google using data science and deep learning

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DGAP-Media / 2017-09-06 / 15:02 
 
*New SEO startup Keyword Hero provokes Google using data science and deep 
learning* 
 
*Berlin | New York, 06 September 2017 - *With the launch of their software, 
Keyword Hero provides e-commerce companies and publishers with the only 
solution worldwide to see the exact search phrase that led customers to 
their website. These keywords, which are highly relevant for an effective 
SEO (search engine optimization), were provided by Google until 2011, but 
have since been replaced with the term "(not provided)", a term feared by 
SEO experts around the globe. 
 
About 70% of all customers find their way e.g. to an online store through 
the search engine giant Google. Yet without the keywords the users looked 
for, online shops were not able to attribute whether their customers 
searched for the brand, the exact product name, or a general description of 
the desired article. Therefore, it became impossible to perform a 
target-oriented analysis of the user behavior, conversion rates, and the 
resulting revenue. 
The Berlin and New York-based AdTech startup Keyword Hero has now found a 
way to reveal 85%-95% of the keywords in Google Analytics using data science 
and deep learning. The set-up process takes only two minutes and analysis is 
free for up to 25 URLs per day. 
 
*Background: Why Google has stopped providing keywords* 
 
With the _Google Secure Search Update_ in 2011, the search engine giant has 
started to encode their traffic with the SSL protocol. Therefore, just the 
domain and not the following parts of the URL, which contain the keywords, 
are transmitted as the "referrer". This is the case with almost all larger 
web pages since the exact URLs often contain sensitive data such as credit 
card information. 
 
However, this explanation is not really credible as the keywords are still 
clearly visible in Google AdWords, where users can place advertising based 
on these keywords. Through hiding the keywords in Google Analytics, the 
technology behemoth has thus strengthened its multi-billion dollar business 
with search engine advertising and withholds critically important data from 
SEOs. 
 
*Keyword Hero reveals the hidden keywords * 
 
Through a scientific approach, Keyword Hero has revealed, already in the 
beta phase, more than 180 million keywords of customers such as L'Oreal, 
Radisson Hotels, L'Tur, and GroupM. This is made possible by the automated 
processing of an extremely large amount of data from a variety of sources. 
Keyword Hero is a small team of first-class experts, mostly from Fraunhofer 
Institute, that is able to make sense of the flood of data. 
 
In the first step of solving the keywords, the Hero retrieves data from a 
variety of data sources, such as rank monitoring tools, crawlers, and 
so-called c_ognitive services_ like Google Trends, Bing Cognitive Services, 
and Wikipedia's API to generate a massive list of possible keywords. In the 
next step, Keyword Hero matches it against over 1.2 billion data points 
daily from sources such as browser plug-ins and telecommunication companies 
with the help of a deep learning algorithm and various mathematical models. 
This helps the Hero to identify his users' keywords with an accuracy of 
approximately 90%. 
 
*Press material (logos and screenshots)* 
http://bit.ly/KeywordHero [1] 
 
*Press contact | Interview requests* 
Theo Bonick 
COOPERATIVA Corporate Communications 
[e-mail] 
[phone] 
 
*About Keyword Hero *(www.keyword-hero.com [2]) 
Keyword Hero is a Berlin and New York-based AdTech startup that provides the 
only solution worldwide to reveal the hidden organic keywords in Google 
Analytics. This enables e-comms and publishers to effectively operate search 
engine optimization as well as a target-oriented analysis of user behavior, 
conversion rates, and the resulting revenue. The set-up process takes only 
two minutes and is free of charge for up to 25 URLs per day. The Techstars 
alumnus Keyword Hero was founded by Daniel Schmeh and counts L'Oreal, 
Radisson Hotels, L'Tur, and GroupM among its over 10,000 B2B and B2C 
customers. 
 
End of Media Release 
 
Issuer: cross platform solutions GmbH 
Key word(s): Information technology 
 
2017-09-06 Dissemination of a Press Release, transmitted by DGAP - a service 
of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
The DGAP Distribution Services include Regulatory Announcements, 
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Archive at www.dgap.de 
607257 2017-09-06 
 
 
1: http://public-cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=43c0fc538fce6473a849ae755bdb696f&application_id=607257&site_id=vwd&application_name=news 
2: http://public-cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=4daea74b5a47a2532c991e8301ec5e46&application_id=607257&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

September 06, 2017 09:02 ET (13:02 GMT)