Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest market opportunity analysis engagement for a financial services provider. This study highlights how the experts at Infiniti Research helped the financial services provider to gain complete insights into the new market and analyze the market potential for their services. Also, the article discusses in detail the five-phased approach followed by the experts at Infiniti Research to help the client achieve savings of over $8 million within two years of entering the Canadian financial services industry.
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Market opportunity analysis engagement for a financial services provider (Graphic: Business Wire)
The financial service industry is witnessing massive transformations, due to factors including business model transformation and adoption of advanced technologies. Moreover, the rising customer expectations, increasing popularity of FinTech companies, and regulatory changes are increasing challenges for companies in the financial services industry. Owing to such challenges, financial service providers are necessitated to explore new market opportunities and expand their operations to new markets. However, expanding to a new market becomes quite challenging without having adequate knowledge of the market. This is where companies realize the need to leverage market opportunity analysis.
Our market opportunity analysis solutions have helped many businesses to assess the markets' readiness for new offerings. Request a free proposal to know how our market opportunity analysis solution can help your company to identify potential market opportunities and review barriers to market entry.
The business challenge: The client is a financial services provider based out of the Northeastern United States. With the US financial services industry getting highly saturated, the client wanted to expand their business operation to Canada. However, before investing a huge sum into the Canadian financial services industry, they wanted to understand markets' readiness for new offerings, analyze potential opportunities, identify entry barriers, and find the right business partners to support their business operations. To achieve this, the client approached Infiniti Research to leverage their expertise in offering market opportunity analysis. Furthermore, by leveraging Infiniti's market opportunity analysis, they wanted to understand the regulatory landscape, identify lucrative business models, and analyze the competitive landscape.
Contact us to learn how our market opportunity solution can help you review the macro and micro-economic environment and build robust route-to-market strategies.
The solution offered The experts at Infiniti Research followed a five-phased approach to market opportunity analysis. The engagement involved analyzing the market size, understanding the competitive landscape, analyzing target customers, assessing the regulatory landscape, and identifying the right business partners. The insights obtained from Infiniti's market opportunity analysis engagement helped the client to devise a robust market expansion plan. With Infiniti's market opportunity analysis, the client was able to identify unmet customer needs, build processes to keep up with regulatory requirements, and embrace profitable business models. Furthermore, within three years, the client was able to gain a leading edge in the Canadian financial services industry and achieve savings of over $8 million.
Infiniti's market opportunity analysis helped the client to:
- Identify the right business partners and collaborate with FinTech companies
- Keep up with the evolving regulations and industry standards
- Wondering how your business can benefit from our market opportunity analysis? Request more information from our experts!
Infiniti's market opportunity analysis offered predictive insights on:
- Understanding the competitive landscape in the Canadian financial services industry
- Identifying customers' unmet needs and demands
- Want to gain more insights into our services portfolio? Request free brochure
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
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