WEST PALM BEACH, Fla. & POOLE, England, July 12, 2022, the official brand of the United States Polo Association (USPA), in collaboration with its UK licensee Brand Machine Group (BMG), was the Official Apparel Partner for the British Beach Polo Championships 2022, played July 8-9 at Sandbanks Beach in Poole, England.
Through this partnership, U.S. Polo Assn. outfitted the polo players in custom jerseys, provided staff attire as well as branded caps for attendees, social media competitions, and global promotion of the event across various digital platforms. This is the second consecutive year U.S. Polo Assn. has partnered with the British Beach Polo Championships tournament.
Now in its 15th year, the British Beach Polo Championships, also known as Sandpolo, is the largest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the stunning shores of Sandbanks Beach, a prestigious destination known for its luxury properties and pristine sand. A twist on traditional polo, Sandpolo is played with an oversized orange ball designed to be easily seen in the sand but still move at a high speed.
In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Singha during the two-day event. In the end, it was Team Whispering Angel (Chris Gregory, Adolfo Casabal & Hazel Jackson) that took the British Beach Championships 2022 title with a 19-11 victory against Team Singha (Garrie Renucci, Ollie Cork & Jimmy Wood).
"The UK continues to be one of U.S. Polo Assn.'s fastest growing markets, and we are thrilled to again partner with the British Beach Polo Championships to showcase another version of polo in a great destination," said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. "Aligning our growth strategy with Sandpolo is an opportunity to expose new fans and global consumers through an amazing experience to the sport of polo and the authenticity of the U.S. Polo Assn. brand."
Celebrating the 15th anniversary of Sandpolo, the entertainment for players and attendees over the two-day event included glamorous after-parties with themes of 'Boogie on the Beach' and 'Encore Beach Party.' Musical entertainment included a 14-piece Ibiza Classics Orchestra, The Real Thing, Soul II Soul's Jazzy B, and an array of DJs.
"We'd like to thank U.S. Polo Assn. for partnering with the British Beach Polo Championships as the Official Apparel Sponsor for the second year in a row," said Johnny Wheeler, the Founder and Director of Sandpolo. "Now celebrating our 15th year at Sandbanks, the Sandpolo event continues to receive great exposure and be an incredible experience, thanks in part to U.S. Polo Assn. and the love for polo from sports fans around the world."
Worth noting, U.S. Polo Assn. and BMG has an aggressive growth strategy in the UK, opening its first retail store at the McArthurGlen Cheshire Oaks Designer Outlet, which houses the latest men's and women's collections from the global, sport-inspired brand. The elevated store design concept is set over 2000 sq. ft., complete with aspirational imagery, the brand's signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world's most exciting polo games.
Additional photos from the event are available upon request.
U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association.
USPA Global Licensing Inc..
About Brand Machine Group-United Kingdom
The Brand Machine Group.
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For Additional Information, Contact:
Shannon Stilson - sstilson@uspagl.com(Brand queries)
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Image 1: U.S. Polo Assn.
U.S. Polo Assn.
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