New Partnership Connects Brands With Consumers at the Point of Decision Through Creator-Led Media
SAN FRANCISCO, CA AND TORONTO, ON / ACCESS Newswire / March 18, 2026 / paid, the leading creator marketing platform for brands and creators to partner on authentic, performance-driven campaigns, today announced a strategic partnership with Pinterest, the AI-powered visual search and discovery platform where inspiration turns into decisions.
As an official execution partner for the Pinterest Creator Partnership Program, paid will help brands bring creator-led campaigns to life through content that feels native to the platform, adds value to the user experience, and drives measurable business outcomes via Idea Ads.
Unlike traditional social platforms built around entertainment and social validation, Pinterest is where people actively plan what comes next: what to cook, wear, buy, renovate, or book. In this environment, creators function less as influencers and more as trusted experts and guides who help consumers move seamlessly from discovery to action.
"Pinterest is where intent lives," said Ashley Riske, Head of Partnerships at paid. "People don't come to Pinterest to be interrupted, they come to decide. This partnership allows brands to show up through creators who are already shaping those decisions, with content that feels helpful, authentic, and genuinely additive."
Through this partnership, paid will combine its proprietary creator-brand matching technology and opt-in "Handraise" workflow with Pinterest's creator ecosystem to produce high-impact, platform-native content. Creators self-select into campaigns they are genuinely passionate about, and then create Idea Ads with paid partnership that blend expertise, inspiration, and utility for Pinners. Creators will produce Pinterest content inherently designed to be saved, revisited, and acted on.
The collaboration enables brands to activate creators across key verticals, from beauty and fashion to food, home, and lifestyle, producing scroll-stopping, evergreen content that supports the funnel from awareness to conversion. With Pinterest users increasingly shopping what they discover, creator content plays a critical role in bridging inspiration and commerce.
For brands looking to connect with consumers when they're ready to decide, the paid and Pinterest partnership offers a new blueprint for creator marketing: one rooted in expertise, authenticity, and performance.
For more information on how to launch your first Pinterest creator campaign, email partnerships@hashtagpaid.com or reach out to your paid or Pinterest Client Partner.
Media contact
Allie Gonzales - Allie@NotablyPR.com
About paid
paid is a creator marketplace that connects vetted creators with the world's most recognizable brands, like McDonald's, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com.
SOURCE: paid
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/publishing-and-media/%23paid-and-pinterest-announce-strategic-partnership-to-power-creator-led-commer-1148706
