LightInTheBox (LITB), which was established in 2007 and listed in June 2013, is an e-commerce company that provides a wide range of affordable lifestyle products. In response to intense online competition, the strategy has transitioned away from being a pure volume-driven, low-margin cross-border retail model to an event-led model for its core website, while expanding into a range of higher-margin, lifestyle own brands.Den vollständigen Artikel lesen ...
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