- Strongest Q1 on record; total sales climb 1%
- Hybrid-electric total sales jump 50% in March; 61% for Q1
- IONIQ 5 and HEV lineup lead March and Q1 record results
- SUV portfolio surges; Santa Fe and Tucson families set Q1 total sales records
FOUNTAIN VALLEY, Calif., April 1, 2026 /PRNewswire/ -- Hyundai Motor America reported total March sales of 84,087 units, a 3 percent decrease compared with March 2025, reflecting a challenging year-over-year comparison following an unusually strong industry pull-ahead last year. Hyundai delivered historic results across its electrified portfolio to reinforce its balanced portfolio strategy and consumer appeal.
Hyundai CEO Highlights Strongest Q1 Ever as SUVs and Electrified Vehicles Drive Growth
"Hyundai closed the first quarter with a 1 percent year-over-year increase in total sales, delivering the strongest first quarter in our history and underscoring the resilience of our business in a highly competitive market," said Randy Parker, president and CEO, Hyundai Motor America. "That growth reflects the strength of our balanced portfolio strategy, led by strong demand for our SUVs and record results across our hybrid electric and electrified lineup. With the support of our dealers and the confidence of our customers, Hyundai continues to build sustainable momentum across every powertrain and key segment."
Electrified Vehicle Performance - Best March Ever
Hyundai delivered its best March ever for hybrid electric vehicle sales, led by Sonata HEV (+150%), Elantra HEV (+92%) and Santa Fe HEV (+31%). Electric vehicle performance was led by IONIQ 5, which achieved its best-ever March total sales, rising 13 percent year-over-year. Together, these results underscore Hyundai's ability to generate momentum across multiple electrified segments while supporting long-term adoption.
Q1 Highlights
Hyundai closed Q1 with total sales of 205,388 units, a 1 percent increase year-over-year and the strongest first quarter for total sales in company history. Q1 performance was driven by outstanding results across Hyundai's portfolio, with strong total sales gains from Santa Fe HEV (+47%), Elantra HEV (+141%), Sonata HEV (+107%), IONIQ 5 (+14%) and Tucson (+4%). Taken together, Q1 performance demonstrates Hyundai's ability to convert monthly demand into consistent, broad-based growth across key nameplates and powertrains.
March Total Sales Summary
Mar-26 | Mar-25 | % Chg | 2026 | 2025 | % Chg | |
Hyundai | 84,087 | 87,019 | -3 % | 205,388 | 203,554 | +1 % |
March Product and Corporate Activities
- Hyundai Motor Named "Top Three in the World" Finalist for Three 2026 World Car Awards: Hyundai Motor Company earned three "Top Three in the World" finalist nominations for the 2026 World Car Awards, marking its fifth consecutive year being recognized by the program.
- Hyundai Celebrates 40 Years of Progress and Possibility in the United States: Hyundai Motor America marked the 40th anniversary of its first U.S. sale (the Hyundai Excel on Feb. 19, 1986), reflecting on four decades of growth, innovation and scale, from 161 dealers to more than 855 nationwide, over 900,000 vehicles sold in 2025, and more than 17 million vehicles delivered to U.S. customers.
- Hyundai Named to Fast Company's 2026 Most Innovative Companies List: Hyundai Motor North America was named to Fast Company's 2026 Most Innovative Companies list, citing leadership in electrification, EV ecosystem development and strategic U.S. manufacturing investment.
- Hyundai Leads 2026 Best Cars for Families Awards: Hyundai led the 2026 Best Cars for Families list with five models recognized, including the Palisade Hybrid, IONIQ 5, IONIQ 9, Tucson, and Tucson Hybrid, underscoring strong marks for safety, reliability, space and family-focused features.
- Hyundai Earns Seven 2026 TOP SAFETY PICK Awards from IIHS: Hyundai received six TOP SAFETY PICK+ and one TOP SAFETY PICK award from IIHS as testing standards tightened, spotlighting recognized models such as IONIQ 5, IONIQ 9, Sonata, Kona, Tucson, Santa Fe (TSP+), and Elantra (TSP).
- Uber and Motional Launch Robotaxi Service in Las Vegas: Uber and Motional (majority owned by Hyundai Motor Group) announced riders in Las Vegas can now be matched with an all-electric Motional IONIQ 5 robotaxi, launching along key Las Vegas Boulevard locations with plans to expand the service area over time.
- IONNA Celebrates Second Anniversary: IONNA, the EV charging joint venture formed by eight automakers, marked its second anniversary by highlighting that, in two years, it has built a live, expanding road-trip-ready charging network serving drivers nationwide.
- Hyundai Continues Podium Success, Furthers Championship Lead at Sebring: Hyundai Motor America notched a double-podium at Sebring's Alan Jay Automotive Network 120, with two Hyundai Elantra N TCR entries finishing second and third in the IMSA Michelin Pilot Challenge TCR class to extend early-season momentum.
- Hyundai and Nicklaus Children's Hospital Mark Third Year of Advancing Child Passenger Safety: Hyundai Motor America and Nicklaus Children's Hospital extended their collaboration into a third year, including a $25,000 donation to support the hospital's Car Seat Safety Program and expand education, checks and installations for families.
Model Total Sales
Vehicles | Mar-26 | Mar-25 | % Chg | 2026 | 2025 | % Chg |
Elantra | 13,883 | 14,461 | -4 % | 33,063 | 33,490 | -1 % |
Ioniq 5 | 4,425 | 3,919 | +13 % | 9,790 | 8,611 | +14 % |
Ioniq 6 | 256 | 1,435 | -82 % | 829 | 3,318 | -75 % |
Ioniq 9 | 905 | 0 | - | 1,990 | 0 | - |
Kona | 6,424 | 7,024 | -9 % | 17,391 | 17,018 | +2 % |
Palisade | 9,075 | 11,742 | -23 % | 27,704 | 26,235 | +6 % |
Santa Cruz | 1,815 | 2,924 | -38 % | 4,544 | 6,648 | -32 % |
Santa Fe | 12,988 | 13,543 | -4 % | 33,343 | 31,401 | +6 % |
Sonata | 7,498 | 5,706 | +31 % | 14,547 | 15,797 | -8 % |
Tucson | 23,721 | 23,631 | +0 % | 55,426 | 54,973 | +1 % |
Venue | 3,097 | 2,634 | +18 % | 6,761 | 6,063 | +12 % |
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.
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SOURCE Hyundai Motor America
