London, United Kingdom--(Newsfile Corp. - August 24, 2026) - Sends, UK-based payments platform, announced its sponsorship of the PAY360 Awards 2026, one of the key events in the UK payments calendar, taking place on 7 October at the JW Marriott Grosvenor House in London.
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The event is hosted by The Payments Association to recognise companies that have made significant advances in how we pay today. The 2026 ceremony will bring together leaders from across the industry for an evening of networking, a black-tie reception, a three-course dinner and the presentation of awards across 21 categories.
As part of the ceremony, Alona Shevtsova, CEO at Sends, will take to the stage to present the award for Best Financial Crime Prevention Solution or Initiative - a category recognising innovation and practical approaches to tackling one of the most important challenges facing the payments industry. The category shortlist, announced earlier this year by The Payments Association, includes Tunic Pay, AVIEL Intelligence, National Anti-Scam Utility, Santander UK, and Lloyds Banking Group & Visa.
"We're pleased to support the PAY360 Awards and to be part of an evening that brings together so many people working to move the payments industry forward," said Alona Shevtsova, CEO of Sends. "Financial crime prevention sits at the centre of what it means to run a trustworthy payments business. It is great to see such a strong group of finalists being recognised for their work, and I'm looking forward to celebrating the winner in October."
The PAY360 Awards is one of the payments sector's most established recognition programmes, celebrating innovation and progress across the industry each year.
The PAY360 Awards sponsorship comes at an important point in Sends' growth. Earlier this year, the company shared its achievements from the first half of 2026, highlighting continued progress across its products, partnerships and events. Read the full H1 2026 update.
Sends has also recently introduced a new face to its brand: Sendy, a swallow-inspired mascot created to represent the freedom, movement and simplicity at the heart of the Sends experience. Alongside Sendy, a new swallow symbol has been introduced as part of the Sends visual identity and can now be seen alongside the company's logo. Sendy has been introduced as the brand's new financial mascot.
About Sends
Sends is a UK-based payments platform built to make moving money across borders simpler. The company provides multi-currency accounts and international payment solutions for individuals and businesses, helping customers manage and move money across currencies and markets through one platform. Sends is a trade name of Smartflow Payments Limited, an FCA-authorised Electronic Money Institution registered in England and Wales.
Contact Information:
For media inquiries or support, contact: support@sends.co | contact@sends.co
Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048).
Marketing Department contacts: pr@sends.co
Contact: Anastasiia Pervushyna
Website: https://sends.co
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/311043
Source: Sends
