Session-level intelligence helps IT teams isolate voice issues faster across the network and customer environment and enhance end-user experience
NEW YORK CITY, NY / ACCESS Newswire / September 23, 2026 / Pure IP, a BCM One company and global provider of enterprise voice, unified integrations and network services, today announced Pure IP Observability, a voice observability platform which combines carrier-network visibility with session-level performance intelligence in a single view. Because Pure IP operates the global network carrying the call, not just a monitoring layer sitting on top of it, IT teams can now get one source of truth instead of reconciling data across carriers, session border controllers (SBCs), UC platforms and endpoints.
Enterprise voice no longer follows a simple path. Calls traverse carrier networks, SBCs, cloud communications platforms, customer networks, and user endpoints. When quality degrades, IT teams can lose hours just determining whose problem it is before they can start fixing it.
Pure IP Observability follows the call across that entire journey, from ingress and egress SBCs within the Pure IP core network through to the client or device handling the session. It surfaces mean opinion score (MOS), packet loss, congestion, call and session performance, voice traffic flows, and SBC resource utilization-giving enterprises the detail to isolate issues faster, cut unnecessary vendor escalations, and act on what's happening to a call, not just whether it's up or down.
"The problem in enterprise voice isn't a lack of monitoring, it's fragmented visibility," said Adnon Dow, Chief Product Officer, BCM One. "Customers need to understand what happened to a call across the entire communications journey, not just at one point in the network. Pure IP Observability brings that intelligence together so customers can isolate issues faster, improve the experience, and ultimately move from monitoring voice to actively managing its performance."
That visibility matters even more as enterprises deploy AI into live voice interactions. Packet loss, latency, and network congestion impact more than audio quality. They can degrade the audio stream an AI voice agent relies on, affecting speech recognition, comprehension, response accuracy, and overall performance. As AI takes on more of the customer interaction, the quality of the real-time media feeding it stops being a nice-to-have.
"One of the biggest challenges in voice operations is piecing together evidence from multiple systems before you can identify the source of an issue," said Paul Bloom, SVP Global Operations, BCM One. "Pure IP Observability gives our teams a shared view of a customer's session across the supported call path, reducing investigation time and helping us give them clearer answers. As AI becomes part of more voice interactions, having that view matters more."
Pure IP Observability is part of BCM One's broader strategy to bring greater intelligence, automation, and control across the communications environment. Pure IP already provides data-network performance visibility through its VitalView platform; Pure IP Observability extends that into voice and individual sessions, building the foundation for deeper analytics and service intelligence across the entire portfolio.
For more information about Pure IP Observability, visit www.pure-ip.com/products/observability.
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ABOUT PURE IP
Pure IP delivers enterprise communications and collaboration solutions for organizations around the world. The company delivers managed voice in 137 countries and network connectivity in more than 80 countries with a design-led approach that helps customers reduce complexity and gain control of their network and communications infrastructure. With deep expertise in global deployments, flexible billing, and support for complex integrations, Pure IP helps IT teams modernize their communications environment with confidence. Learn more at pure-ip.com.
For Media Inquiries:
Paula Como Kauth, Chief Marketing Officer, BCM One
pckauth@bcmone.com
SOURCE: Pure IP
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/telecommunications/pure-ip-launches-voice-observability-to-give-enterprises-end-to-end-visibility-i-1223625
